Nico Lafakis

Nico Lafakis is a hands-on AI practitioner and long-time HubSpot and RevOps specialist who runs AI with Nico, his own AI training, coaching and consulting practice.

He works with people and teams directly on the tasks, tools and workflows in front of them, from a first session with a chat tool through wiring agents into a real stack. The stance is evidence over hype: what AI actually does, what it does not, and what is worth your time. Every claim about what AI is worth is grounded, labeled as an estimate, and checkable.

He teaches what he ships. He built Hub Helper Harry, the most widely used HubSpot-native custom GPT, with more than 100,000 conversations and a 4.4-star rating in the GPT Store. It answers with citations, holds context, and routes between models to keep costs sane, and he built it because he was tired of watching people struggle with dense documentation. No VC, no data harvesting.

He teaches The AI-Augmented HubSpot Stack, HubSpot Academy's first-ever AI mini-series bootcamp, on building AI agents into a real HubSpot stack with Claude Code, and previously co-taught their AI bootcamp for sales, service and marketing. He is a correspondent at UNBOUND, HubSpot's annual conference, covering the AI and CRM ecosystem from the inside. He co-hosts Value-First AI Daily with Chris Carolan. His CRM and AI work has run through teams at Reddit, Boeing, ReloShare and AskElephant, alongside a long roster of mid-market SaaS and services companies.

The through-line is that you keep the capability. Most of what he offers is built so the person walks away able to do it themselves and build the next version without him. Building it for them is the exception, offered when it genuinely makes more sense.

More at aiwithnico.com.