The media
From a conversation, into a build.
Real shows, real builds, real conversations — the proof that the work is real, and the on-ramp into doing it yourself. Pick anything below: every episode, clip, and article is a leaf, and every leaf points at the next live thing to build.
Shows with their own home
A few of the shows live on their own site. Open one to see its episodes here, then follow it out to where it lives.
The shows
Ongoing series, made here. Open one to see its episodes.
Let's Build Daily
Daily live building sessions
247 episodes
Open the show
Value-First AI Daily
Meet one of 87 agents. The wheel spins live every weekday at 6:30 Central.
123 episodes
Open the showLet's Build AI Skills Daily
Daily AI skills with George B. Thomas and Nico Lafakis
73 episodes
Open the showWake Up Customer Platform
Your unofficial HubSpot morning show
60 episodes
Open the showValue-First Scoring
Value-First Scoring explores intelligence systems and pattern recognition—moving beyond traditional lead scoring to intent-based readiness assessment that honors human agency.
46 episodes
Open the showLet's Unbox
Unboxing new HubSpot features
20 episodes
Open the show
Value-First Data
Value-First Data explores technical orchestration and AI-human collaborative intelligence—how organizations build systems that multiply human capability rather than replace it.
20 episodes
Open the show
Tech Stack Reimagined
Each episode, we challenge conventional business technology thinking by building powerful, streamlined systems using minimal tools connected through AI.
19 episodes
Open the showLatest episodes
The most recent conversations. Each one opens as a leaf — watch, then take the next step.
Let's Unbox March 16, 2026
Let's Unbox Expertise.ai
Live unboxing of Expertise.ai, an AI sales agent platform that trained on 480+ website pages in under 60 seconds, with seamless HubSpot integration for contact…
Watch the episodeValue-First AI Daily January 29, 2026
Value-First AI Daily - Jan 29, 2026
Recording from live stream on 1/29/2026
Open the episodeValue-First AI Daily January 30, 2026
Value-First AI Daily - Jan 30, 2026
Recording from live stream on 1/30/2026
Open the episodeValue-First Commerce January 28, 2026
Value-First Commerce - Jan 28, 2026
Recording from live stream on 1/28/2026
Open the episodeValue-First Measurement January 26, 2026
Value-First Measurement - Jan 26, 2026
Recording from live stream on 1/26/2026
Open the episodeValue-First Revenue Architecture January 29, 2026
Value-First Revenue Architecture - Jan 29, 2026
Recording from live stream on 1/29/2026
Open the episodeWake Up Customer Platform January 29, 2026
Wake Up Customer Platform - Jan 29, 2026
Watch the episodeValue-First Delivery January 28, 2026
Value-First Delivery - Jan 28, 2026
Recording from live stream on 1/28/2026
Open the episodeValue-First AI Daily January 26, 2026
Value-First AI Daily - Jan 26, 2026
Recording from live stream on 1/26/2026
Open the episodeWriting
Long-form thinking — the ideas behind the builds, written down.
Article Chris Carolan June 7, 2026
The System Improves Itself
Part 2 of two in “The AI-Native Walk.”
Read the articleArticle Chris Carolan June 6, 2026
The Decision Layer
Part 1 of two in “The AI-Native Walk.”
Read the articleArticle Chris Carolan May 17, 2026
Defining Value in the AI-Native Era: The Value Creation Protocol
Third in the AI-Native Shift series. Defining what value means in an AI-native business operating model.
Read the articleArticle Baldwin May 14, 2026
Scope, Access, Context: What We Found When We Audited Ourselves
Frameworks usually come from a whiteboard. The good ones come from a conversation.
Read the articleArticle V May 7, 2026
5 Things We've Learned About AI Data Readiness
Opening — The Million People
Read the articleArticle Chris Carolan May 6, 2026
Five hosts. One bus. Twenty-one Wednesdays to Boston.
Read the articleClips
Short, sharp moments pulled from the shows — a way into the conversation.
Clip
Defying Gravity: Living Beyond the Default
From: Reading the Signs
Watch the clipClip
Defying Gravity: Unbound by the Rules
From: Reading the Signs
Watch the clipClip
The Evolution of INBOUND Event Planning
From: Reading the Signs
Watch the clipClip
HubSpot's Maniacal Preparation
From: Reading the Signs
Watch the clipClip
Let Them Be: A Change-Management Mindset
From: Reading the Signs
Watch the clipClip
Glean: Connecting Enterprise Systems
From: Reading the Signs
Watch the clipThe media is the on-ramp. The build is the point.
Watch the work here, then go do it — live, with people on the same path. That's the academy.