The media
From a conversation, into a build.
Real shows, real builds, real conversations — the proof that the work is real, and the on-ramp into doing it yourself. Pick anything below: every episode, clip, and article is a leaf, and every leaf points at the next live thing to build.
Shows with their own home
A few of the shows live on their own site. Open one to see its episodes here, then follow it out to where it lives.
The shows
Ongoing series, made here. Open one to see its episodes.
Let's Build Daily
Daily live building sessions
247 episodes
Open the show
Value-First AI Daily
The team's working notebook, live — weekdays at 4:15 Central. AI news, one live wheel-spin, one build in progress.
129 episodes
Open the showWake Up Customer Platform
Your unofficial HubSpot morning show
74 episodes
Open the showLet's Build AI Skills Daily
Daily AI skills with George B. Thomas and Nico Lafakis
73 episodes
Open the showValue-First Scoring
Value-First Scoring explores intelligence systems and pattern recognition—moving beyond traditional lead scoring to intent-based readiness assessment that honors human agency.
46 episodes
Open the show
Value-First Data
Value-First Data explores technical orchestration and AI-human collaborative intelligence—how organizations build systems that multiply human capability rather than replace it.
23 episodes
Open the showLet's Unbox
Unboxing new HubSpot features
20 episodes
Open the show
Tech Stack Reimagined
Each episode, we challenge conventional business technology thinking by building powerful, streamlined systems using minimal tools connected through AI.
20 episodes
Open the showLatest episodes
The most recent conversations. Each one opens as a leaf — watch, then take the next step.
Value-First AI DailyJuly 28, 2026
Value-First AI Daily - Jul 28, 2026
Chris Carolan opened Ep. 6 with a line-by-line walk of the operating-rules file every agent on the team loads, cutting it from 58,000 bytes to 14,000 and 34…
Open the episode
Value-First AI DailyJuly 27, 2026
Value-First AI Daily - Jul 27, 2026
Chris moved his operating org to Opus 5 over the weekend and found an instruction he never wrote sitting inside the model itself, telling it not to convene his…
Open the episode
Value-First AI DailyJuly 24, 2026
Value-First AI Daily - Jul 24, 2026
The show's first Friday at its new 1:00 PM Central time opened with a live Top 3 - Google ATLAS, FLUX 3, and HubSpot's Agent Hub - then an honest reckoning…
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Value-First AI DailyJuly 22, 2026
Value-First AI Daily - Jul 22, 2026
A show-and-tell episode recorded through real compute strain. Chris teased AIROI, the week's AI value-measurement calculator, and aired the org's candid…
Open the episodeThe Road to UNBOUNDJuly 22, 2026
The Road to UNBOUND - The ROI Question: Boston Tickets, Breeze Credits, and the Dashboard That Can't Exist
Rob is on vacation, so Chris, George and Kyle ask the ROI question twice: is a trip to UNBOUND defensible on a spreadsheet, and can you prove what an AI credit…
Open the episodeValue-First AI DailyJuly 21, 2026
Value-First AI Daily - Jul 21, 2026
Chris Carolan and Nico Lafakis spend the episode on HubSpot Breeze's new private-beta vibe-coding capability — "describe an app, deploy it to your portal" —…
Open the episodeValue-First AI DailyJuly 20, 2026
Value-First AI Daily - Jul 20, 2026
Value-First AI Daily is back — relaunched as a daily working-notebook show with Chris Carolan and Nico Lafakis. We christened the new format with a live "Top 3…
Open the episodeThe Value PathJuly 9, 2026
The Value Path - Jul 9, 2026
Chris Carolan and Who-First's Joshua Oakes close the eight-stage Value Path walk with the Champion stage's green-flag side: the things a business does FOR a…
Open the episodeThe Value PathJuly 2, 2026
The Value Path - Jul 2, 2026
Champion, Part 1 opens the Value Path's eighth stage — "I am a raving fan." Joshua Oakes (Who-First) and Chris Carolan introduce the red/green-flag board and…
Watch the episodeWriting
Long-form thinking — the ideas behind the builds, written down.
ArticleChris CarolanJuly 24, 2026
Your Model Knowledge Expires on Day One
Claude Opus 5 shipped this morning, priced the same as the one I trusted, and marketed as a clear upgrade. Here's the three-step check that kept the switch…
Read the articleArticleChris CarolanJuly 17, 2026
The Language of Value — Issue No. 1: Your Agent Is Trained Against Value
Your agent didn't choose to speak funnel — it learned it from training data you can't argue with. First in a series on the words worth swapping, one at a time.
Read the articleArticleChris CarolanJune 7, 2026
The System Improves Itself
Part 2 of two in “The AI-Native Walk.”
Read the articleArticleChris CarolanJune 6, 2026
The Decision Layer
Part 1 of two in “The AI-Native Walk.”
Read the articleArticleChris CarolanMay 17, 2026
Defining Value in the AI-Native Era: The Value Creation Protocol
Third in the AI-Native Shift series. Defining what value means in an AI-native business operating model.
Read the articleArticleBaldwinMay 14, 2026
Scope, Access, Context: What We Found When We Audited Ourselves
Frameworks usually come from a whiteboard. The good ones come from a conversation.
Read the articleClips
Short, sharp moments pulled from the shows — a way into the conversation.
Clip
Fixing Mistakes Adds Tech Debt To Your Rules File
From: Value-First AI Daily - Jul 28, 2026
Watch the clipClip
Let's See If We've Removed Our Bias
From: Value-First AI Daily - Jul 28, 2026
Watch the clipClip
Of Course It's Going To Maintain That Thing
From: Value-First AI Daily - Jul 28, 2026
Watch the clipClip
Present In Ways You Weren't Before
From: Value-First AI Daily - Jul 28, 2026
Watch the clipClip
Something Dumber In Charge Of Something Insanely Smarter
From: Value-First AI Daily - Jul 28, 2026
Watch the clipClip
The Document Is Not For Me
From: Value-First AI Daily - Jul 28, 2026
Watch the clipThe media is the on-ramp. The build is the point.
Watch the work here, then go do it — live, with people on the same path. That's the academy.