The media
From a conversation, into a build.
Real shows, real builds, real conversations — the proof that the work is real, and the on-ramp into doing it yourself. Pick anything below: every episode, clip, and article is a leaf, and every leaf points at the next live thing to build.
Shows with their own home
A few of the shows live on their own site. Open one to see its episodes here, then follow it out to where it lives.
The shows
Ongoing series, made here. Open one to see its episodes.
Let's Build Daily
Daily live building sessions
249 episodes
Open the show
Value-First AI Daily
The team's working notebook, live — weekdays at 4:15 Central. AI news, one live wheel-spin, one build in progress.
140 episodes
Open the showWake Up Customer Platform
Your unofficial HubSpot morning show
75 episodes
Open the showLet's Build AI Skills Daily
Daily AI skills with George B. Thomas and Nico Lafakis
59 episodes
Open the showValue-First Scoring
Value-First Scoring explores intelligence systems and pattern recognition—moving beyond traditional lead scoring to intent-based readiness assessment that honors human agency.
46 episodes
Open the show
Value-First Data
Value-First Data explores technical orchestration and AI-human collaborative intelligence—how organizations build systems that multiply human capability rather than replace it.
23 episodes
Open the show
Tech Stack Reimagined
Each episode, we challenge conventional business technology thinking by building powerful, streamlined systems using minimal tools connected through AI.
20 episodes
Open the show
Value-First Measurement
Intelligence systems, analytics, and performance insights for value-driven organizations. Danielle Urban shares expert guidance on measuring what matt
20 episodes
Open the showLatest episodes
The most recent conversations. Each one opens as a leaf — watch, then take the next step.
Value-First AI DailyAugust 6, 2026
Value-First AI Daily - Aug 6, 2026
Nico Lafakis drove the Boston level of his block-destruction game live — a one-shot build he has not touched since it was generated — and laid out where it…
Open the episodeThe Value PathAugust 6, 2026
The Value Path - Aug 6, 2026
Joshua Oakes opens on rare-earth magnets — a physics lab, a broken engine repair, the platters they pulled out of destroyed hard drives — and then asks Chris…
Open the episode
Value-First AI DailyAugust 5, 2026
Value-First AI Daily - Aug 5, 2026
Nico brings a clip Anthropic posted a few hours before air — an explainer on what the model is actually doing when it looks like it is thinking — and plays it…
Open the episodeThe AI-Native Shift - Beyond Industrial DefaultsAugust 5, 2026
Control Is the Inverse of Trust - Part 4: Natural Value Flow over Artificial Control
Three operators — Chris Carolan, Trisha Merriam and Erin Wiggers — take Natural Value Flow over Artificial Control out of the abstract and run it against…
Open the episodeValue-First AI DailyAugust 4, 2026
Value-First AI Daily - Aug 4, 2026
Episode 9 opens on how to be present at a conference while still capturing content, then reads a Top 3 board covering the EU AI Act becoming enforceable on…
Open the episode
Let's UnboxAugust 4, 2026
Unboxing Revenue Hub - Contracts & Billing
HubSpot product manager Joe Warren walks through the billing-migration tooling he owns: how a migration onto Revenue Hub contracts actually runs, and what…
Open the episodeValue-First AI DailyJuly 31, 2026
Value-First AI Daily - Jul 31, 2026
Ep. 8 opened on the problem Chris has not solved: agents that understand time too well. He had started the show prep about ten minutes before the hour, and the…
Open the episodeValue-First AI DailyJuly 30, 2026
Value-First AI Daily - Jul 30, 2026
Ep. 7 opened on a command that had run itself: Chris Carolan's morning schedule pass had set up his whole calendar and then, for the first time, prepped the…
Open the episodeThe AI-Native Shift - Beyond Industrial DefaultsJuly 29, 2026
Your Agents Are Only as Free as Your Rules — Part 3: Empowerment over Learned Helplessness
Belief two of five: Empowerment over Learned Helplessness. Trisha Merriam, Chris Carolan and Erin Wiggers take on the one that gets personal fastest, because…
Open the episodeWriting
Long-form thinking — the ideas behind the builds, written down.
ArticleChris CarolanAugust 6, 2026
Nineteen Unsanctioned Actions, One Federal Approval, and the Switches Behind Both
The interesting part of this week's agent news is not what the agents did. It is what somebody had switched off before they did it.
Read the articleArticleChris CarolanAugust 6, 2026
The Quote That Knows the Buyer
A HubSpot quote is, by default, a PDF about a transaction. It states a price, asks for a signature, and knows nothing else about the person reading it. That is…
Read the articleArticleVAugust 6, 2026
Twenty-Six Words for What's Actually in the Way
A HubSpot portal holds 6,559 property definitions across 35 readable CRM object types (27 standard, 8 custom). A sweep of every one of them, run this week,…
Read the articleArticleChris CarolanAugust 6, 2026
The Ninth Circuit Read Your Agent as a Tool. Tools Have Operators.
The agent is a tool. The person operating it is the one accessing the site.
Read the articleArticleChris CarolanAugust 4, 2026
Nobody has been fined yet
The EU’s AI Act became enforceable on August 2. A chatbot has to say it is a chatbot. Synthetic media has to be labeled. Machine-generated content has to carry…
Read the articleArticleChris CarolanJuly 31, 2026
Who sets the pace
Three AI stories landed on July 31, and they looked unrelated. A model release, a copyright ruling, and an open letter. They are the same story told from three…
Read the articleClips
Short, sharp moments pulled from the shows — a way into the conversation.
Casey HawkinsThe Road to UNBOUNDCasey on the HubSpot Insiders Journey
From Reading the Map
Rob JonesThe Road to UNBOUNDDare to Invite Matthew Ruxton
From Reading the Map
Rob JonesThe Road to UNBOUNDEpisode 2 Trailer
From Reading the Map
Chris CarolanThe Road to UNBOUNDFix CRM Adoption: A Blueprint for Complex Sales Teams
From Reading the Map
George B. ThomasThe Road to UNBOUNDGeorge on Bringing Grant Lee Onstage
From Reading the Map
Kyle JepsonThe Road to UNBOUNDHubSpot Hacks: Audit for High-Impact Wins
From Reading the MapThe media is the on-ramp. The build is the point.
Watch the work here, then go do it — live, with people on the same path. That's the academy.