The media
From a conversation, into a build.
Real shows, real builds, real conversations — the proof that the work is real, and the on-ramp into doing it yourself. Pick anything below: every episode, clip, and article is a leaf, and every leaf points at the next live thing to build.
Shows with their own home
A few of the shows live on their own site. Open one to see its episodes here, then follow it out to where it lives.
The shows
Ongoing series, made here. Open one to see its episodes.
Let's Build Daily
Daily live building sessions
247 episodes
Open the show
Value-First AI Daily
Meet one of 87 agents. The wheel spins live every weekday at 6:30 Central.
123 episodes
Open the showWake Up Customer Platform
Your unofficial HubSpot morning show
74 episodes
Open the showLet's Build AI Skills Daily
Daily AI skills with George B. Thomas and Nico Lafakis
73 episodes
Open the showValue-First Scoring
Value-First Scoring explores intelligence systems and pattern recognition—moving beyond traditional lead scoring to intent-based readiness assessment that honors human agency.
46 episodes
Open the show
Value-First Data
Value-First Data explores technical orchestration and AI-human collaborative intelligence—how organizations build systems that multiply human capability rather than replace it.
23 episodes
Open the showLet's Unbox
Unboxing new HubSpot features
20 episodes
Open the show
Tech Stack Reimagined
Each episode, we challenge conventional business technology thinking by building powerful, streamlined systems using minimal tools connected through AI.
20 episodes
Open the showLatest episodes
The most recent conversations. Each one opens as a leaf — watch, then take the next step.
Let's UnboxMarch 16, 2026
Let's Unbox Expertise.ai
Live unboxing of Expertise.ai, an AI sales agent platform that trained on 480+ website pages in under 60 seconds, with seamless HubSpot integration for contact…
Watch the episodeValue-First AI DailyJanuary 29, 2026
Value-First AI Daily - Jan 29, 2026
Recording from live stream on 1/29/2026
Open the episodeValue-First AI DailyJanuary 30, 2026
Value-First AI Daily - Jan 30, 2026
Recording from live stream on 1/30/2026
Open the episodeValue-First CommerceJanuary 28, 2026
Value-First Commerce - Jan 28, 2026
Recording from live stream on 1/28/2026
Open the episodeValue-First MeasurementJanuary 26, 2026
Value-First Measurement - Jan 26, 2026
Recording from live stream on 1/26/2026
Open the episodeValue-First Revenue ArchitectureJanuary 29, 2026
Value-First Revenue Architecture - Jan 29, 2026
Recording from live stream on 1/29/2026
Open the episodeWake Up Customer PlatformJanuary 29, 2026
Wake Up Customer Platform - Jan 29, 2026
Watch the episodeValue-First DataJune 23, 2026
Value-First Data — The Story So Far: Eight Months Building the Unified View, Live
A retrospective episode of Value-First Data: Chris Carolan, Klemen Hrovat (Sellestial), and Casey Hawkins look back across eight months of the series — from…
Watch the episodeValue-First DeliveryJanuary 28, 2026
Value-First Delivery - Jan 28, 2026
Recording from live stream on 1/28/2026
Open the episodeWriting
Long-form thinking — the ideas behind the builds, written down.
ArticleChris CarolanJune 7, 2026
The System Improves Itself
Part 2 of two in “The AI-Native Walk.”
Read the articleArticleChris CarolanJune 6, 2026
The Decision Layer
Part 1 of two in “The AI-Native Walk.”
Read the articleArticleChris CarolanMay 17, 2026
Defining Value in the AI-Native Era: The Value Creation Protocol
Third in the AI-Native Shift series. Defining what value means in an AI-native business operating model.
Read the articleArticleBaldwinMay 14, 2026
Scope, Access, Context: What We Found When We Audited Ourselves
Frameworks usually come from a whiteboard. The good ones come from a conversation.
Read the articleArticleVMay 7, 2026
5 Things We've Learned About AI Data Readiness
Opening — The Million People
Read the articleArticleChris CarolanMay 6, 2026
Five hosts. One bus. Twenty-one Wednesdays to Boston.
Read the articleClips
Short, sharp moments pulled from the shows — a way into the conversation.
Clip
A Natural 20: The Secret 20th Initiative Revealed
From: Launching A Value-First Summer — The Solstice Broadcast
Watch the clipClip
Come Build This With Us
From: Launching A Value-First Summer — The Solstice Broadcast
Watch the clipClip
It's Like the Matrix — They All Say the Same Words
From: Launching A Value-First Summer — The Solstice Broadcast
Watch the clipClip
It's Not About Saving Time
From: Launching A Value-First Summer — The Solstice Broadcast
Watch the clipClip
Put the Agent in a Position to Be Successful
From: Launching A Value-First Summer — The Solstice Broadcast
Watch the clipClip
The Big Three Never Worked — So We Rolled a D20
From: Launching A Value-First Summer — The Solstice Broadcast
Watch the clipThe media is the on-ramp. The build is the point.
Watch the work here, then go do it — live, with people on the same path. That's the academy.