Everyone is selling what AI can do. Who is selling the time it gives back?
On Thursday's show my co-host Nico Lafakis said: "No one is advertising time savings. Not that I have heard." His way of making it plain to "the great majority of marketing professionals out there": "wouldn't you like to spend more time with your family or your loved ones?"
And his answer to the worry that there's no time off to be had: "if you change the way that you work, if you change the process, you will gain more time back in your day." He says you can do that and still get more done than before.
If your team hears "AI" and thinks "more work," this is one way to say what's in it for them.
Watch the episode: https://valuefirststudios.com/media/episode/vf-ai-daily-2026-10-22
Where this came from
Taking the Business Apart to See How It WorksWatch the full conversation this clip was pulled from.
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