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Every company wiring its product to AI in its own way means a lot of repeated work.
Sejal Parikh of HubSpot explained why MCP helps. Before it, systems were "trying their bespoke integrations using APIs."
With one common language, "everybody doesn't have to reinvent their wheels of AI integrations." It can wrap around the APIs you already have, and she expects most software companies to end up with one.
Under two minutes on why a shared standard saves everyone time.
https://valuefirststudios.com/media/episode/episode-2025-10-21-lets-build-ai-skills-unboxing-hubspot-mcp-with-sejal-parikh
#hubspot #letsunbox
Where this came from
Let's Build AI Skills - Unboxing HubSpot MCP with Sejal ParikhWatch the full conversation this clip was pulled from.
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