Let's Unbox Expertise.ai
Live unboxing of Expertise.ai, an AI sales agent platform that trained on 480+ website pages in under 60 seconds, with seamless HubSpot integration for contact sync, meeting…
The Value Vault
The full library — every show, episode, clip, article, learn path, and presentation we have made. Scroll any row; open anything. Every leaf points at the next live thing to build.
Latest episodes
The newest conversations across every show.
Let's UnboxMarch 16, 2026
Let's Unbox Expertise.ai
Live unboxing of Expertise.ai, an AI sales agent platform that trained on 480+ website pages in under 60…
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Value-First AI DailyJanuary 29, 2026
Value-First AI Daily - Jan 29, 2026
Recording from live stream on 1/29/2026
OpenValue-First AI DailyJanuary 30, 2026
Value-First AI Daily - Jan 30, 2026
Recording from live stream on 1/30/2026
Open
Value-First CommerceJanuary 28, 2026
Value-First Commerce - Jan 28, 2026
Recording from live stream on 1/28/2026
Open
Value-First MeasurementJanuary 26, 2026
Value-First Measurement - Jan 26, 2026
Recording from live stream on 1/26/2026
Open
Value-First Revenue ArchitectureJanuary 29, 2026
Value-First Revenue Architecture - Jan 29, 2026
Recording from live stream on 1/29/2026
OpenWake Up Customer PlatformJanuary 29, 2026
Wake Up Customer Platform - Jan 29, 2026
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Value-First DataJune 23, 2026
Value-First Data — The Story So Far: Eight Months Building the Unified View, Live
A retrospective episode of Value-First Data: Chris Carolan, Klemen Hrovat (Sellestial), and Casey Hawkins…
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Value-First DeliveryJanuary 28, 2026
Value-First Delivery - Jan 28, 2026
Recording from live stream on 1/28/2026
OpenValue-First AI DailyJanuary 26, 2026
Value-First AI Daily - Jan 26, 2026
Recording from live stream on 1/26/2026
OpenValue-First AI DailyJanuary 28, 2026
Value-First AI Daily - Jan 28, 2026
Recording from live stream on 1/28/2026
OpenValue-First DataJanuary 27, 2026
Value-First Data - Jan 27, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat keep building the Unified Customer View, returning to a…
WatchWake Up Customer PlatformJanuary 30, 2026
Wake Up Customer Platform - Jan 30, 2026
WatchValue-First PartnerJanuary 16, 2026
Value-First Partner: Mutual Growth Over Extraction
Episode 1 of the Value-First Partner series with Chris Carolan and Crispy Barnett. This seven-episode…
OpenStart your value path
Learn by building — pick a path and join the live work.
Let's Build Daily
On a breakDaily live building sessions
Let's Build DailySeptember 21, 2025
HubSpot Breeze Assistants: First Setup
WatchLet's Build DailySeptember 21, 2025
What are HubSpot Breeze Assistants?
WatchLet's Build DailyMay 20, 2025
Let's Build Integrations: HubSpot ↔ Shopify - Part 3: Native vs. Custom
Let's Build Integrations: HubSpot ↔ Shopify - Part 3: Native vs. Custom
WatchLet's Build DailyMay 17, 2025
Let's Build GTM with Rob Jones
Good morning, LinkedIn! I'm excited to have Rob Jones back with me today to dive into something that many…
WatchLet's Build DailyMay 8, 2025
Welcome to Let's Build Your Dumpster Fire
Join us this morning as we talk about all kinds of nonsensical stuff related to your business (or not). It…
WatchLet's Build DailyApril 29, 2025
Let's Build Integrations: HubSpot ↔ Shopify - Part 2: Orders vs. Deals
Let's Build Integrations: HubSpot ↔ Shopify - Part 2: Orders vs. Deals
WatchLet's Build DailyApril 25, 2025
Let's Build A Buyer-Aligned Sales Framework with John and Mike
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Let's Build DailyApril 25, 2025
Let's Build Profoundly with George B. Thomas
WatchLet's Build DailyApril 19, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyApril 15, 2025
Let's Build Integrations: HubSpot to Shopify with Stefan Loncar
Let's Build Integrations: HubSpot to Shopify with Stefan Loncar
WatchLet's Build DailyApril 12, 2025
Let's Build GTM with Rob Jones
Join Chris Carolan and Rob Jones every Friday as they break down go-to-market strategies that actually work…
WatchLet's Build DailyApril 5, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyMarch 29, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyMarch 20, 2025
Welcome to Let's Build Your Dumpster Fire
Join us this morning as we talk about all kinds of nonsensical stuff related to your business (or not). It…
WatchValue-First AI Daily
Running nowThe team's working notebook, live — weekdays at 4:15 Central. AI news, one live wheel-spin, one build in progress.
NewValue-First AI DailyAugust 6, 2026
Value-First AI Daily - Aug 6, 2026
Nico Lafakis drove the Boston level of his block-destruction game live — a one-shot build he has not touched…
Open
NewValue-First AI DailyAugust 5, 2026
Value-First AI Daily - Aug 5, 2026
Nico brings a clip Anthropic posted a few hours before air — an explainer on what the model is actually doing…
OpenNewValue-First AI DailyAugust 4, 2026
Value-First AI Daily - Aug 4, 2026
Episode 9 opens on how to be present at a conference while still capturing content, then reads a Top 3 board…
OpenValue-First AI DailyJuly 31, 2026
Value-First AI Daily - Jul 31, 2026
Ep. 8 opened on the problem Chris has not solved: agents that understand time too well. He had started the…
OpenValue-First AI DailyJuly 30, 2026
Value-First AI Daily - Jul 30, 2026
Ep. 7 opened on a command that had run itself: Chris Carolan's morning schedule pass had set up his whole…
OpenValue-First AI DailyJuly 28, 2026
Value-First AI Daily - Jul 28, 2026
Chris Carolan opened Ep. 6 with a line-by-line walk of the operating-rules file every agent on the team…
Open
Value-First AI DailyJuly 27, 2026
Value-First AI Daily - Jul 27, 2026
Chris moved his operating org to Opus 5 over the weekend and found an instruction he never wrote sitting…
Open
Value-First AI DailyJuly 24, 2026
Value-First AI Daily - Jul 24, 2026
The show's first Friday at its new 1:00 PM Central time opened with a live Top 3 - Google ATLAS, FLUX 3, and…
Open
Value-First AI DailyJuly 22, 2026
Value-First AI Daily - Jul 22, 2026
A show-and-tell episode recorded through real compute strain. Chris teased AIROI, the week's AI…
OpenValue-First AI DailyJuly 21, 2026
Value-First AI Daily - Jul 21, 2026
Chris Carolan and Nico Lafakis spend the episode on HubSpot Breeze's new private-beta vibe-coding capability…
OpenValue-First AI DailyJuly 20, 2026
Value-First AI Daily - Jul 20, 2026
Value-First AI Daily is back — relaunched as a daily working-notebook show with Chris Carolan and Nico…
OpenValue-First AI DailyMarch 27, 2026
Value-First AI Daily - Mar 27, 2026
Recording from live stream on 3/27/2026
OpenValue-First AI DailyMarch 26, 2026
Value-First AI Daily - Mar 26, 2026
Recording from live stream on 3/26/2026
OpenValue-First AI DailyMarch 25, 2026
Value-First AI Daily - Mar 25, 2026
Recording from live stream on 3/25/2026
OpenWake Up Customer Platform
Complete runYour unofficial HubSpot morning show
Let's Build AI Skills Daily
On a breakDaily AI skills with George B. Thomas and Nico Lafakis
Value-First Scoring
Running nowValue-First Scoring explores intelligence systems and pattern recognition—moving beyond traditional lead scoring to intent-based readiness assessment that honors human agency.
Value-First Data
Complete runValue-First Data explores technical orchestration and AI-human collaborative intelligence—how organizations build systems that multiply human capability rather than replace it.
Value-First DataJune 23, 2026
Value-First Data — The Story So Far: Eight Months Building the Unified View, Live
A retrospective episode of Value-First Data: Chris Carolan, Klemen Hrovat (Sellestial), and Casey Hawkins…
WatchValue-First DataJune 16, 2026
Observability vs. Visibility: Building AI for Trust, Not the Sign-Off
Chris Carolan and Klemen Hrovat pull apart two words everyone uses interchangeably — observability and…
WatchValue-First DataJune 9, 2026
Value-First Data — The Curation Engine: Why the Surface Isn't the Value
In this episode of Value-First Data, Chris Carolan, Klemen Hrovat of Sellestial, and Casey Hawkins wrestle…
WatchValue-First DataMarch 31, 2026
Unified Revenue View Part 4: Scope Decision
Most organizations approach revenue system configuration backwards. They start with the tool and work through…
WatchValue-First DataMarch 24, 2026
Value-First Data — Unified Revenue View Part 3
You can't build a Unified Revenue View on top of assumptions. Before configuring a single pipeline stage,…
WatchValue-First DataMarch 17, 2026
Value-First Data - Mar 17, 2026
Chris Carolan and Klemen Hrovat are joined by guest Tricia Miriam to talk AI data readiness through the lens…
WatchValue-First DataMarch 10, 2026
Value-First Data — Unified Revenue View Part 1
Chris Carolan, Casey Hawkins, and Klemen Hrovat turn from the Unified Customer View to the Unified Revenue…
OpenValue-First DataMarch 3, 2026
Value-First Data — Unified Customer View Part 6
In the sixth and final part of the Unified Customer View arc, Chris Carolan, Casey Hawkins, and Klemen Hrovat…
OpenValue-First DataFebruary 17, 2026
Value-First Data - Feb 17, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat continue the Unified Customer View series with a focus on…
WatchValue-First DataFebruary 10, 2026
Value-First Data — Unified Customer View Part 4
Chris Carolan and Klemen Hrovat (Casey out this week) take the Unified Customer View deeper, framing it as…
OpenValue-First DataFebruary 3, 2026
Value-First Data - Feb 3, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat extend the Unified Customer View series into automation —…
OpenValue-First DataJanuary 27, 2026
Value-First Data - Jan 27, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat keep building the Unified Customer View, returning to a…
WatchValue-First DataJanuary 13, 2026
Value-First Data — Episode 10: The Unified Customer View Playbook
The first episode of 2026 and the tenth in the series, Chris Carolan, Casey Hawkins, and Klemen Hrovat pivot…
WatchValue-First DataJanuary 2, 2026
Value-First in 2026: Five Revelations with Casey Hawkins
To open 2026, Chris Carolan and Casey Hawkins step back from the Value Path stage-by-stage walk to talk…
OpenTech Stack Reimagined
Running nowEach episode, we challenge conventional business technology thinking by building powerful, streamlined systems using minimal tools connected through AI.
Tech Stack ReimaginedMarch 29, 2026
Tech Stack Reimagined: The Reality of Building an AI-Native CRM
Moving past the "vibe coding" hype to see what actually works. Chris Carolan and Nico Lafakis tackle the…
OpenTech Stack ReimaginedMarch 2, 2026
Tech Stack Reimagined: Building the Ultimate AI-Native Workspace
Tech Stack Reimagined: Building the Ultimate AI-Native Workspace
WatchTech Stack ReimaginedFebruary 1, 2026
Tech Stack Reimagined: Building the Ultimate AI-Native Workspace
Tech Stack Reimagined: Building the Ultimate AI-Native Workspace
WatchTech Stack ReimaginedJanuary 11, 2026
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
WatchTech Stack ReimaginedNovember 22, 2025
Tech Stack Reimagined with Nico, Chris, and George: Unboxing Google AI
Tech Stack Reimagined with Nico, Chris, and George: Unboxing Google AI
WatchTech Stack ReimaginedNovember 2, 2025
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
It's feeling like one of those agentic, creative flow kind of days. Don't mind us...come hangout if you want…
WatchTech Stack ReimaginedOctober 20, 2025
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace with Chris and Nico
WatchTech Stack ReimaginedOctober 6, 2025
Tech Stack Reimagined with Nico & Chris: Are you ready to Imagine w/ Claude
Imagine with Claude say whaaaaaaaatttttt?!?!?! 🤯 🫠 🤯 🫠 🤯 🫠
WatchTech Stack ReimaginedSeptember 14, 2025
Tech Stack Reimagined: Post-INBOUND 2025 HubSpot Breeze Agent Deep Dive - Hour 2
WatchTech Stack ReimaginedSeptember 14, 2025
Tech Stack Reimagined: Post-INBOUND 2025 HubSpot Breeze Agent Deep Dive - Hour 1
WatchTech Stack ReimaginedAugust 25, 2025
Tech Stack Reimagined with Chris and Nico - The MIT Study Proves Our Point
🔥 The MIT study everyone's freaking out about just proved our point
WatchTech Stack ReimaginedAugust 17, 2025
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
🚀 Going LIVE today: The moment when everything clicks about AI and business systems
WatchTech Stack ReimaginedAugust 11, 2025
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace - GPT-5 Impact and Commentary
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
WatchTech Stack ReimaginedAugust 3, 2025
Tech Stack Reimagined with Nico Lafakis and Chris Carolan
Tech Stack Reimagined: An Exploration of AI-Powered Business Technology
WatchValue-First Measurement
Running nowIntelligence systems, analytics, and performance insights for value-driven organizations. Danielle Urban shares expert guidance on measuring what matt
Value-First MeasurementMarch 23, 2026
Value-First Measurement - Mar 23, 2026
Recording from live stream on 3/23/2026
OpenValue-First MeasurementMarch 2, 2026
Value-First Measurement - Mar 2, 2026
Recording from live stream on 3/2/2026
OpenValue-First MeasurementFebruary 2, 2026
Unified Views Wizard Walkthrough with Danielle Urban
Chris unveils a new tool—the Unified View Prototype Wizard—designed to help organizations identify…
OpenValue-First MeasurementJanuary 26, 2026
Value-First Measurement - Jan 26, 2026
Recording from live stream on 1/26/2026
OpenValue-First MeasurementDecember 9, 2025
Value-First Measurement with Danielle Urban
Value-First Measurement with Danielle Urban
WatchValue-First MeasurementNovember 18, 2025
Value-First Measurement w/ Danielle Urban - Every Human has a Value Path
Your prospects don't care that you call them MQLs.
WatchValue-First MeasurementNovember 11, 2025
Value-First Measurement w/ Danielle Urban: Getting to Unified Customer View
Value-First Measurement w/ Danielle Urban: Getting to Unified Customer View
WatchValue-First MeasurementNovember 10, 2025
Value-First Measurement with Danielle Urban
Value-First Measurement with Danielle Urban
WatchValue-First MeasurementNovember 4, 2025
Value-First Measurement with Danielle Urban - MOps-Apalooza Recap
Live Today: Marketing Ops at a Crossroads
WatchValue-First MeasurementOctober 14, 2025
Value-First Measurement with Danielle Urban - Dynamic vs Static Targets
🔄 Loop Marketing's "EVOLVE" stage has the right instinct but the wrong target.
WatchValue-First MeasurementSeptember 30, 2025
Value-First Measurement w/ Danielle Urban: Remove Barriers, Don't Add Pressure
✨ Excited to join Danielle Urban LIVE today as we dig into one of the most important principles from the…
WatchValue-First MeasurementSeptember 23, 2025
Value-First Measurement with Danielle Urban - Loop Marketing Measurement
🔄 HubSpot's new Loop Marketing playbook has a measurement problem. And it's the same problem everyone else…
WatchValue-First MeasurementAugust 26, 2025
Value-First Measurement with Danielle Urban: Ep. 6 - Value Pace over Speed
🕰️ Your quarterly deadlines are killing your competitive advantage.
WatchValue-First MeasurementAugust 12, 2025
Value-First Measurement with Danielle Urban - From Gaming to Learning
Value-First Measurement with Danielle Urban - From Gaming to Learning
WatchBrowse the shows
Jump straight into any series.
Let's Build Daily
249 episodesOn a break
LiveValue-First AI Daily
140 episodes
Wake Up Customer Platform
75 episodesComplete run
Let's Build AI Skills Daily
59 episodesOn a break
Value-First Scoring
46 episodes
Value-First Data
23 episodesComplete run
LiveTech Stack Reimagined
20 episodes
LiveValue-First Measurement
20 episodes
Clips
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Pick a path and do the work live, with people on the same road. That is the academy.