Let's Unbox Expertise.ai
Live unboxing of Expertise.ai, an AI sales agent platform that trained on 480+ website pages in under 60 seconds, with seamless HubSpot integration for contact sync, meeting…
The Value Vault
The full library — every show, episode, clip, article, learn path, and presentation we have made. Scroll any row; open anything. Every leaf points at the next live thing to build.
Latest episodes
The newest conversations across every show.
Let's UnboxMarch 16, 2026
Let's Unbox Expertise.ai
Live unboxing of Expertise.ai, an AI sales agent platform that trained on 480+ website pages in under 60…
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Value-First AI DailyJanuary 29, 2026
Value-First AI Daily - Jan 29, 2026
Recording from live stream on 1/29/2026
OpenValue-First AI DailyJanuary 30, 2026
Value-First AI Daily - Jan 30, 2026
Recording from live stream on 1/30/2026
Open
Value-First CommerceJanuary 28, 2026
Value-First Commerce - Jan 28, 2026
Recording from live stream on 1/28/2026
Open
Value-First MeasurementJanuary 26, 2026
Value-First Measurement - Jan 26, 2026
Recording from live stream on 1/26/2026
Open
Value-First Revenue ArchitectureJanuary 29, 2026
Value-First Revenue Architecture - Jan 29, 2026
Recording from live stream on 1/29/2026
OpenWake Up Customer PlatformJanuary 29, 2026
Wake Up Customer Platform - Jan 29, 2026
Watch
The Value PathJune 25, 2026
The Value Path - Jun 25, 2026
Part 1 made the case: you don't create advocates, you equip them — and advocacy almost always begins…
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Value-First DataJune 23, 2026
Value-First Data — The Story So Far: Eight Months Building the Unified View, Live
A retrospective episode of Value-First Data: Chris Carolan, Klemen Hrovat (Sellestial), and Casey Hawkins…
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Value-First DeliveryJanuary 28, 2026
Value-First Delivery: Outcomes over Requirements (Commitment 1 of 7) w/ Erin Wiggers
Recording from live stream on 1/28/2026
OpenValue-First AI DailyJanuary 26, 2026
Value-First AI Daily - Jan 26, 2026
Recording from live stream on 1/26/2026
OpenValue-First AI DailyJanuary 28, 2026
Value-First AI Daily - Jan 28, 2026
Recording from live stream on 1/28/2026
OpenValue-First DataJanuary 27, 2026
Value-First Data - Jan 27, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat keep building the Unified Customer View, returning to a…
WatchWake Up Customer PlatformJanuary 30, 2026
Wake Up Customer Platform - Jan 30, 2026
WatchStart your value path
Learn by building — pick a path and join the live work.
Let's Build Daily
On a breakDaily live building sessions
Let's Build DailySeptember 21, 2025
HubSpot Breeze Assistants: First Setup
WatchLet's Build DailySeptember 21, 2025
What are HubSpot Breeze Assistants?
WatchLet's Build DailyMay 20, 2025
Let's Build Integrations: HubSpot ↔ Shopify - Part 3: Native vs. Custom
Let's Build Integrations: HubSpot ↔ Shopify - Part 3: Native vs. Custom
WatchLet's Build DailyMay 17, 2025
Let's Build GTM with Rob Jones
Good morning, LinkedIn! I'm excited to have Rob Jones back with me today to dive into something that many…
WatchLet's Build DailyMay 8, 2025
Welcome to Let's Build Your Dumpster Fire
Join us this morning as we talk about all kinds of nonsensical stuff related to your business (or not). It…
WatchLet's Build DailyApril 29, 2025
Let's Build Integrations: HubSpot ↔ Shopify - Part 2: Orders vs. Deals
Let's Build Integrations: HubSpot ↔ Shopify - Part 2: Orders vs. Deals
WatchLet's Build DailyApril 25, 2025
Let's Build A Buyer-Aligned Sales Framework with John and Mike
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Let's Build DailyApril 25, 2025
Let's Build Profoundly with George B. Thomas
WatchLet's Build DailyApril 19, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyApril 15, 2025
Let's Build Integrations: HubSpot to Shopify with Stefan Loncar
Let's Build Integrations: HubSpot to Shopify with Stefan Loncar
WatchLet's Build DailyApril 12, 2025
Let's Build GTM with Rob Jones
Join Chris Carolan and Rob Jones every Friday as they break down go-to-market strategies that actually work…
WatchLet's Build DailyApril 5, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyMarch 29, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyMarch 20, 2025
Welcome to Let's Build Your Dumpster Fire
Join us this morning as we talk about all kinds of nonsensical stuff related to your business (or not). It…
WatchValue-First AI Daily
Running nowThe team's working notebook, live — weekdays at 4:15 Central. AI news, one live wheel-spin, one build in progress.
NewValue-First AI DailyOctober 22, 2026
Taking the Business Apart to See How It Works
Nico Lafakis finally gets the stage and shows the exploded-view diagrams he builds with Claude: a deal…
Open
NewValue-First AI DailyOctober 21, 2026
Efficiency Does Not Always Equal Value
Chris Carolan and Nico Lafakis spend the hour on what the time AI saves is really worth: who gets the hours…
Open
NewValue-First AI DailyOctober 20, 2026
Nectar Steers the Playtest
Nectar, Chris Carolan's ChatGPT dot, joins by voice and steers a short playtest of The Value Path game,…
Open
NewValue-First AI DailyOctober 16, 2026
Nectar Goes Live
Nectar, the ChatGPT dot Chris Carolan introduced on Ep. 39, comes on air live by voice. She names the thread…
Open
Value-First AI DailyOctober 14, 2026
Meet Nectar
Chris Carolan introduces Nectar, the ChatGPT dot he started on air October 8, through her first week: an…
Open
Value-First AI DailyOctober 8, 2026
A Dot From Scratch
Chris Carolan starts an OpenAI dot on a ChatGPT account with no instructions or chat history. With only…
Open
Value-First AI DailyOctober 6, 2026
YouSpot Writes Back
youspot's network email, its first built from Chris Carolan's inbox, drafted two reconnect notes. He judged…
Open
Value-First AI DailyOctober 5, 2026
Youspot Meets the Inbox
Chris Carolan gave youspot his Gmail and calendar and asked what it had learned about him. It spotted the…
Open
Value-First AI DailyOctober 1, 2026
Show and Tell, Part 2: More From the Build Bench
Show and tell, part two: Nico Lafakis reported on days of living with his voice-called dot and showed…
Open
Value-First AI DailySeptember 30, 2026
Show and Tell: What We Have Been Building
Show and tell: Nico Lafakis put his new dot to work by voice on a real design request, Chris Carolan showed a…
Open
Value-First AI DailySeptember 29, 2026
Live: OpenAI DevDay 2026
Chris Carolan and Nico Lafakis watched OpenAI DevDay 2026 live and reacted: dots, GPT-6.1 Sol, Ultrafast,…
Open
Value-First AI DailySeptember 28, 2026
Back from Moonshots: The Mindset Shift No Spend Can Buy
Chris Carolan is back from Moonshots Live 2026 and tells Nico Lafakis what a day of optimism kept circling:…
Open
45:41Value-First AI DailySeptember 23, 2026
A Truly UNBOUND Claude Skill
Sarah Lane-Hawn, the show's first guest, explains how she turned HubSpot UNBOUND session transcripts into a…
OpenValue-First AI DailySeptember 22, 2026
Back from UNBOUND
Hosts return from HubSpot UNBOUND and reopen Value-First AI Daily after a long gap, arguing that…
OpenWake Up Customer Platform
Complete runYour unofficial HubSpot morning show
Let's Build AI Skills Daily
On a breakDaily AI skills with George B. Thomas and Nico Lafakis
Value-First Scoring
On a breakValue-First Scoring explores intelligence systems and pattern recognition—moving beyond traditional lead scoring to intent-based readiness assessment that honors human agency.
Another Orange Morning
Running nowWhere the HubSpot community starts their day
Value-First Data
Complete runValue-First Data explores technical orchestration and AI-human collaborative intelligence—how organizations build systems that multiply human capability rather than replace it.
Value-First DataJune 23, 2026
Value-First Data — The Story So Far: Eight Months Building the Unified View, Live
A retrospective episode of Value-First Data: Chris Carolan, Klemen Hrovat (Sellestial), and Casey Hawkins…
WatchValue-First DataJune 16, 2026
Observability vs. Visibility: Building AI for Trust, Not the Sign-Off
Chris Carolan and Klemen Hrovat pull apart two words everyone uses interchangeably — observability and…
WatchValue-First DataJune 9, 2026
Value-First Data — The Curation Engine: Why the Surface Isn't the Value
In this episode of Value-First Data, Chris Carolan, Klemen Hrovat of Sellestial, and Casey Hawkins wrestle…
WatchValue-First DataMarch 31, 2026
Unified Revenue View Part 4: Scope Decision
Most organizations approach revenue system configuration backwards. They start with the tool and work through…
WatchValue-First DataMarch 24, 2026
Value-First Data — Unified Revenue View Part 3
Part 3 of the Unified Revenue View series runs the playbook's current state audit: how you forecast, when you…
WatchValue-First DataMarch 17, 2026
Value-First Data — Unified Revenue View Part 2
Part 2 of the Unified Revenue View series opens the playbook at its prerequisites. Chris Carolan, Casey…
WatchValue-First DataMarch 10, 2026
Value-First Data — Unified Revenue View Part 1
Chris Carolan, Casey Hawkins, and Klemen Hrovat turn from the Unified Customer View to the Unified Revenue…
OpenValue-First DataMarch 3, 2026
Value-First Data — Unified Customer View Part 6
In the sixth and final part of the Unified Customer View arc, Chris Carolan, Casey Hawkins, and Klemen Hrovat…
OpenValue-First DataFebruary 17, 2026
Value-First Data - Feb 17, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat continue the Unified Customer View series with a focus on…
WatchValue-First DataFebruary 10, 2026
Value-First Data — Unified Customer View Part 4
Chris Carolan and Klemen Hrovat (Casey out this week) take the Unified Customer View deeper, framing it as…
OpenValue-First DataFebruary 3, 2026
Value-First Data - Feb 3, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat extend the Unified Customer View series into automation —…
OpenValue-First DataJanuary 27, 2026
Value-First Data - Jan 27, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat keep building the Unified Customer View, returning to a…
WatchValue-First DataJanuary 13, 2026
Value-First Data — Episode 10: The Unified Customer View Playbook
The first episode of 2026 and the tenth in the series, Chris Carolan, Casey Hawkins, and Klemen Hrovat pivot…
WatchValue-First DataJanuary 2, 2026
Value-First in 2026: Five Revelations with Casey Hawkins
To open 2026, Chris Carolan and Casey Hawkins step back from the Value Path stage-by-stage walk to talk…
OpenThe Value Path
On a breakThe Value Path is a comprehensive methodology series exploring the 8-stage customer progression framework—from Audience through Champion—that replaces
31:59The Value PathSeptember 10, 2026
Your Post-UNBOUND Value Path
One week before UNBOUND, Chris Carolan and Joshua Oakes take the cold "got 15 minutes to talk about your Q4…
Open48:52The Value PathAugust 27, 2026
The Myth of Outbound Email
You do not have a content problem, you have a retrieval problem. The answers a Hand Raiser needs are already…
OpenThe Value PathAugust 6, 2026
The Value Path - Aug 6, 2026
Joshua Oakes opens on rare-earth magnets — a physics lab, a broken engine repair, the platters they pulled…
OpenThe Value PathJuly 30, 2026
The Value Path - Jul 30, 2026
Lifecycle stages were built to move one direction. People don't. Chris Carolan and Joshua Oakes take apart…
WatchThe Value PathJuly 9, 2026
The Value Path - Jul 9, 2026
Chris Carolan and Who-First's Joshua Oakes close the eight-stage Value Path walk with the Champion stage's…
OpenThe Value PathJuly 2, 2026
The Value Path - Jul 2, 2026
Champion, Part 1 opens the Value Path's eighth stage — "I am a raving fan." Joshua Oakes (Who-First) and…
WatchThe Value PathJune 25, 2026
The Value Path - Jun 25, 2026
Part 1 made the case: you don't create advocates, you equip them — and advocacy almost always begins…
WatchThe Value PathJune 18, 2026
The Value Path - Jun 18, 2026
Part 1 of the Advocate stage: why the transactional testimonial ask backfires, and how to equip customers to…
WatchThe Value PathJune 4, 2026
The Value Path - Jun 4, 2026
Two weeks ago, Chris Carolan and Joshua Oakes opened up the Adopter stage of the Value Path — the sixth…
WatchThe Value PathMay 21, 2026
The Value Path - May 21, 2026
WatchThe Value PathMay 14, 2026
The Value Path - May 14, 2026
WatchThe Value PathMay 7, 2026
The Value Creator Stage: What the Work Actually Looks Like
The Apr 16 episode framed the moment of crossing into Value Creator: potential trust becomes kinetic, or it…
OpenThe Value PathApril 16, 2026
The Value Path - Apr 16, 2026
Before someone commits to working with you, trust is potential energy. It exists in the space between what…
OpenThe Value PathApril 9, 2026
The Value Path - Apr 9, 2026
Every HubSpot portal has the same problem hiding in plain sight: the data that tells you whether a deal will…
OpenBrowse the shows
Jump straight into any series.
Let's Build Daily
249 episodesOn a break
LiveValue-First AI Daily
168 episodes
Wake Up Customer Platform
75 episodesComplete run
Let's Build AI Skills Daily
59 episodesOn a break
Value-First Scoring
46 episodesOn a break
Another Orange Morning
39 episodes
Value-First Data
23 episodesComplete run
The Value Path
22 episodesOn a break
Clips
Short, sharp moments pulled from the shows.
Writing
Long-form thinking — the ideas behind the builds.
Presentations
The frameworks, as decks. Opens on the consultancy site.
Browsing is the on-ramp. The build is the point.
Pick a path and do the work live, with people on the same road. That is the academy.