Let's Unbox Expertise.ai
Live unboxing of Expertise.ai, an AI sales agent platform that trained on 480+ website pages in under 60 seconds, with seamless HubSpot integration for contact sync, meeting…
The Value Vault
The full library — every show, episode, clip, article, learn path, and presentation we have made. Scroll any row; open anything. Every leaf points at the next live thing to build.
Latest episodes
The newest conversations across every show.
Let's UnboxMarch 16, 2026
Let's Unbox Expertise.ai
Live unboxing of Expertise.ai, an AI sales agent platform that trained on 480+ website pages in under 60…
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Value-First AI DailyJanuary 29, 2026
Value-First AI Daily - Jan 29, 2026
Recording from live stream on 1/29/2026
OpenValue-First AI DailyJanuary 30, 2026
Value-First AI Daily - Jan 30, 2026
Recording from live stream on 1/30/2026
Open
Value-First CommerceJanuary 28, 2026
Value-First Commerce - Jan 28, 2026
Recording from live stream on 1/28/2026
Open
Value-First MeasurementJanuary 26, 2026
Value-First Measurement - Jan 26, 2026
Recording from live stream on 1/26/2026
Open
Value-First Revenue ArchitectureJanuary 29, 2026
Value-First Revenue Architecture - Jan 29, 2026
Recording from live stream on 1/29/2026
OpenWake Up Customer PlatformJanuary 29, 2026
Wake Up Customer Platform - Jan 29, 2026
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The Value PathJune 25, 2026
The Value Path - Jun 25, 2026
Part 1 made the case: you don't create advocates, you equip them — and advocacy almost always begins…
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Value-First DataJune 23, 2026
Value-First Data — The Story So Far: Eight Months Building the Unified View, Live
A retrospective episode of Value-First Data: Chris Carolan, Klemen Hrovat (Sellestial), and Casey Hawkins…
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Value-First DeliveryJanuary 28, 2026
Value-First Delivery - Jan 28, 2026
Recording from live stream on 1/28/2026
OpenValue-First AI DailyJanuary 26, 2026
Value-First AI Daily - Jan 26, 2026
Recording from live stream on 1/26/2026
OpenValue-First AI DailyJanuary 28, 2026
Value-First AI Daily - Jan 28, 2026
Recording from live stream on 1/28/2026
OpenValue-First DataJanuary 27, 2026
Value-First Data - Jan 27, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat keep building the Unified Customer View, returning to a…
WatchWake Up Customer PlatformJanuary 30, 2026
Wake Up Customer Platform - Jan 30, 2026
WatchStart your value path
Learn by building — pick a path and join the live work.
Let's Build Daily
On a breakDaily live building sessions
Let's Build DailySeptember 21, 2025
HubSpot Breeze Assistants: First Setup
WatchLet's Build DailySeptember 21, 2025
What are HubSpot Breeze Assistants?
WatchLet's Build DailyMay 20, 2025
Let's Build Integrations: HubSpot ↔ Shopify - Part 3: Native vs. Custom
Let's Build Integrations: HubSpot ↔ Shopify - Part 3: Native vs. Custom
WatchLet's Build DailyMay 17, 2025
Let's Build GTM with Rob Jones
Good morning, LinkedIn! I'm excited to have Rob Jones back with me today to dive into something that many…
WatchLet's Build DailyMay 8, 2025
Welcome to Let's Build Your Dumpster Fire
Join us this morning as we talk about all kinds of nonsensical stuff related to your business (or not). It…
WatchLet's Build DailyApril 29, 2025
Let's Build Integrations: HubSpot ↔ Shopify - Part 2: Orders vs. Deals
Let's Build Integrations: HubSpot ↔ Shopify - Part 2: Orders vs. Deals
WatchLet's Build DailyApril 25, 2025
Let's Build A Buyer-Aligned Sales Framework with John and Mike
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Let's Build DailyApril 25, 2025
Let's Build Profoundly with George B. Thomas
WatchLet's Build DailyApril 19, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyApril 15, 2025
Let's Build Integrations: HubSpot to Shopify with Stefan Loncar
Let's Build Integrations: HubSpot to Shopify with Stefan Loncar
WatchLet's Build DailyApril 12, 2025
Let's Build GTM with Rob Jones
Join Chris Carolan and Rob Jones every Friday as they break down go-to-market strategies that actually work…
WatchLet's Build DailyApril 5, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyMarch 29, 2025
Let's Build GTM with Rob Jones
Let's Build GTM with Rob Jones
WatchLet's Build DailyMarch 20, 2025
Welcome to Let's Build Your Dumpster Fire
Join us this morning as we talk about all kinds of nonsensical stuff related to your business (or not). It…
WatchValue-First AI Daily
Running nowThe team's working notebook, live — weekdays at 4:15 Central. AI news, one live wheel-spin, one build in progress.
NewValue-First AI DailySeptember 4, 2026
Value-First AI Daily - Sep 4, 2026
Day 6 never opened a settings page — it stayed in the chat, and twice youspot gave ground when Chris pushed…
Open
NewValue-First AI DailySeptember 3, 2026
Value-First AI Daily - Sep 3, 2026
Day 5 with youspot finally produced a real answer on air: 1,553 HubSpot connections since September 1, and…
Open
NewValue-First AI DailySeptember 2, 2026
Value-First AI Daily - Sep 2, 2026
Day 4 of driving youspot live, and the show ran its own plan backwards: the sealed Top 3 led, then ten…
Open
NewValue-First AI DailySeptember 1, 2026
Value-First AI Daily - Sep 1, 2026
The maker of youspot watched Monday's episode and answered overnight with a five-item changelog, and Chris…
Open
Value-First AI DailyAugust 31, 2026
Value-First AI Daily - Aug 31, 2026
The plan had the walkthrough first and the board at the close. It ran the other way, and the graph never…
Open
Value-First AI DailyAugust 28, 2026
Value-First AI Daily - Aug 28, 2026
Chris Carolan and Nico Lafakis open a product that launched the same morning: YouSpot, Dharmesh Shah's…
Open
Value-First AI DailyAugust 27, 2026
Value-First AI Daily - Aug 27, 2026
The episode's title promised a story about running more than one AI vendor inside your own harness. What…
Open
Value-First AI DailyAugust 26, 2026
Value-First AI Daily - Aug 26, 2026
Chris Carolan and Nico Lafakis spent this episode on what actually stops people from using AI, which turns…
Open
46:56Value-First AI DailyAugust 24, 2026
Value-First AI Daily - Aug 24, 2026
Episode 19 went nowhere near the plan. Nico Lafakis came back from a My Chemical Romance show having made one…
Open
44:36Value-First AI DailyAugust 20, 2026
Value-First AI Daily - Aug 20, 2026
Thursday was the day the Oracle earned a seat and then showed its edges. Nico Lafakis ran it live on the…
Open
45:30Value-First AI DailyAugust 19, 2026
Value-First AI Daily - Aug 19, 2026
Wednesday's episode threw out its plan. What was scheduled as a conversation about how much model a job…
Open
Value-First AI DailyAugust 18, 2026
Value-First AI Daily - Aug 18, 2026
Chris Carolan and Nico Lafakis open on a sealed three-story board neither host has seen: Alibaba's…
Open
Value-First AI DailyAugust 14, 2026
Value-First AI Daily - Aug 14, 2026
Friday's episode replaced its own plan before it started. The sealed board ran 3 to 2 to 1 — Anthropic's…
Open
Value-First AI DailyAugust 12, 2026
Value-First AI Daily - Aug 12, 2026
Episode 14 opened late and cold — no countdown on screen — and spent its first stretch on a new phone, which…
OpenWake Up Customer Platform
Complete runYour unofficial HubSpot morning show
Let's Build AI Skills Daily
On a breakDaily AI skills with George B. Thomas and Nico Lafakis
Value-First Scoring
Running nowValue-First Scoring explores intelligence systems and pattern recognition—moving beyond traditional lead scoring to intent-based readiness assessment that honors human agency.
Value-First Data
Complete runValue-First Data explores technical orchestration and AI-human collaborative intelligence—how organizations build systems that multiply human capability rather than replace it.
Value-First DataJune 23, 2026
Value-First Data — The Story So Far: Eight Months Building the Unified View, Live
A retrospective episode of Value-First Data: Chris Carolan, Klemen Hrovat (Sellestial), and Casey Hawkins…
WatchValue-First DataJune 16, 2026
Observability vs. Visibility: Building AI for Trust, Not the Sign-Off
Chris Carolan and Klemen Hrovat pull apart two words everyone uses interchangeably — observability and…
WatchValue-First DataJune 9, 2026
Value-First Data — The Curation Engine: Why the Surface Isn't the Value
In this episode of Value-First Data, Chris Carolan, Klemen Hrovat of Sellestial, and Casey Hawkins wrestle…
WatchValue-First DataMarch 31, 2026
Unified Revenue View Part 4: Scope Decision
Most organizations approach revenue system configuration backwards. They start with the tool and work through…
WatchValue-First DataMarch 24, 2026
Value-First Data — Unified Revenue View Part 3
You can't build a Unified Revenue View on top of assumptions. Before configuring a single pipeline stage,…
WatchValue-First DataMarch 17, 2026
Value-First Data - Mar 17, 2026
Chris Carolan and Klemen Hrovat are joined by guest Tricia Miriam to talk AI data readiness through the lens…
WatchValue-First DataMarch 10, 2026
Value-First Data — Unified Revenue View Part 1
Chris Carolan, Casey Hawkins, and Klemen Hrovat turn from the Unified Customer View to the Unified Revenue…
OpenValue-First DataMarch 3, 2026
Value-First Data — Unified Customer View Part 6
In the sixth and final part of the Unified Customer View arc, Chris Carolan, Casey Hawkins, and Klemen Hrovat…
OpenValue-First DataFebruary 17, 2026
Value-First Data - Feb 17, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat continue the Unified Customer View series with a focus on…
WatchValue-First DataFebruary 10, 2026
Value-First Data — Unified Customer View Part 4
Chris Carolan and Klemen Hrovat (Casey out this week) take the Unified Customer View deeper, framing it as…
OpenValue-First DataFebruary 3, 2026
Value-First Data - Feb 3, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat extend the Unified Customer View series into automation —…
OpenValue-First DataJanuary 27, 2026
Value-First Data - Jan 27, 2026
Chris Carolan, Casey Hawkins, and Klemen Hrovat keep building the Unified Customer View, returning to a…
WatchValue-First DataJanuary 13, 2026
Value-First Data — Episode 10: The Unified Customer View Playbook
The first episode of 2026 and the tenth in the series, Chris Carolan, Casey Hawkins, and Klemen Hrovat pivot…
WatchValue-First DataJanuary 2, 2026
Value-First in 2026: Five Revelations with Casey Hawkins
To open 2026, Chris Carolan and Casey Hawkins step back from the Value Path stage-by-stage walk to talk…
OpenTech Stack Reimagined
Running nowEach episode, we challenge conventional business technology thinking by building powerful, streamlined systems using minimal tools connected through AI.
Tech Stack ReimaginedMarch 29, 2026
Tech Stack Reimagined: The Reality of Building an AI-Native CRM
Moving past the "vibe coding" hype to see what actually works. Chris Carolan and Nico Lafakis tackle the…
OpenTech Stack ReimaginedMarch 2, 2026
Tech Stack Reimagined: Building the Ultimate AI-Native Workspace
Tech Stack Reimagined: Building the Ultimate AI-Native Workspace
WatchTech Stack ReimaginedFebruary 1, 2026
Tech Stack Reimagined: Building the Ultimate AI-Native Workspace
Tech Stack Reimagined: Building the Ultimate AI-Native Workspace
WatchTech Stack ReimaginedJanuary 11, 2026
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
WatchTech Stack ReimaginedNovember 22, 2025
Tech Stack Reimagined with Nico, Chris, and George: Unboxing Google AI
Tech Stack Reimagined with Nico, Chris, and George: Unboxing Google AI
WatchTech Stack ReimaginedNovember 2, 2025
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
It's feeling like one of those agentic, creative flow kind of days. Don't mind us...come hangout if you want…
WatchTech Stack ReimaginedOctober 20, 2025
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace with Chris and Nico
WatchTech Stack ReimaginedOctober 6, 2025
Tech Stack Reimagined with Nico & Chris: Are you ready to Imagine w/ Claude
Imagine with Claude say whaaaaaaaatttttt?!?!?! 🤯 🫠 🤯 🫠 🤯 🫠
WatchTech Stack ReimaginedSeptember 14, 2025
Tech Stack Reimagined: Post-INBOUND 2025 HubSpot Breeze Agent Deep Dive - Hour 2
WatchTech Stack ReimaginedSeptember 14, 2025
Tech Stack Reimagined: Post-INBOUND 2025 HubSpot Breeze Agent Deep Dive - Hour 1
WatchTech Stack ReimaginedAugust 25, 2025
Tech Stack Reimagined with Chris and Nico - The MIT Study Proves Our Point
🔥 The MIT study everyone's freaking out about just proved our point
WatchTech Stack ReimaginedAugust 17, 2025
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
🚀 Going LIVE today: The moment when everything clicks about AI and business systems
WatchTech Stack ReimaginedAugust 11, 2025
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace - GPT-5 Impact and Commentary
Tech Stack Reimagined: Building the Ultimate AI-Powered Workspace
WatchTech Stack ReimaginedAugust 3, 2025
Tech Stack Reimagined with Nico Lafakis and Chris Carolan
Tech Stack Reimagined: An Exploration of AI-Powered Business Technology
WatchThe Value Path
Running nowThe Value Path is a comprehensive methodology series exploring the 8-stage customer progression framework—from Audience through Champion—that replaces
48:52The Value PathAugust 27, 2026
The Myth of Outbound Email
You do not have a content problem, you have a retrieval problem. The answers a Hand Raiser needs are already…
OpenThe Value PathAugust 6, 2026
The Value Path - Aug 6, 2026
Joshua Oakes opens on rare-earth magnets — a physics lab, a broken engine repair, the platters they pulled…
OpenThe Value PathJuly 30, 2026
The Value Path - Jul 30, 2026
Lifecycle stages were built to move one direction. People don't. Chris Carolan and Joshua Oakes take apart…
WatchThe Value PathJuly 9, 2026
The Value Path - Jul 9, 2026
Chris Carolan and Who-First's Joshua Oakes close the eight-stage Value Path walk with the Champion stage's…
OpenThe Value PathJuly 2, 2026
The Value Path - Jul 2, 2026
Champion, Part 1 opens the Value Path's eighth stage — "I am a raving fan." Joshua Oakes (Who-First) and…
WatchThe Value PathJune 25, 2026
The Value Path - Jun 25, 2026
Part 1 made the case: you don't create advocates, you equip them — and advocacy almost always begins…
WatchThe Value PathJune 18, 2026
The Value Path - Jun 18, 2026
Part 1 of the Advocate stage: why the transactional testimonial ask backfires, and how to equip customers to…
WatchThe Value PathJune 4, 2026
The Value Path - Jun 4, 2026
Two weeks ago, Chris Carolan and Joshua Oakes opened up the Adopter stage of the Value Path — the sixth…
WatchThe Value PathMay 21, 2026
The Value Path - May 21, 2026
WatchThe Value PathMay 14, 2026
The Value Path - May 14, 2026
WatchThe Value PathMay 7, 2026
The Value Creator Stage: What the Work Actually Looks Like
The Apr 16 episode framed the moment of crossing into Value Creator: potential trust becomes kinetic, or it…
OpenThe Value PathApril 9, 2026
The Value Path - Apr 9, 2026
Every HubSpot portal has the same problem hiding in plain sight: the data that tells you whether a deal will…
OpenThe Value PathMarch 26, 2026
Deal Tags: Building Buyer-Centric Intelligence in HubSpot
Ask a revenue team what they know about a deal, and they will describe their own pipeline. The stage. The…
OpenThe Value PathMarch 5, 2026
The Value Path - Mar 4, 2026
Everyone focuses on the wrong person in the Buyer stage. Organizations obsess over their own sales process —…
WatchBrowse the shows
Jump straight into any series.
Let's Build Daily
249 episodesOn a break
LiveValue-First AI Daily
156 episodes
Wake Up Customer Platform
75 episodesComplete run
Let's Build AI Skills Daily
59 episodesOn a break
Value-First Scoring
46 episodes
Value-First Data
23 episodesComplete run
LiveTech Stack Reimagined
20 episodes
LiveThe Value Path
20 episodes
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Pick a path and do the work live, with people on the same road. That is the academy.