Media

Another Orange Morning - Jul 2, 2026

Guest: Trisha Merriam

July 2, 2026

You cannot act on a relationship you cannot see. Casey Hawkins, Chris Carolan, and friend Trisha Merriam bring the data-readiness lens to the value-first week. Trisha is a data-readiness practitioner — she also co-hosts the Value-First Platform AI Data Readiness show, which means she lives at the intersection of data, operations, and the practical reality of what it takes to get an organization's information into a state where it can actually be acted on. Most portals are full of data nobody trusts and dashboards nobody operates. Two traps named plainly: the Measurement Trap (dashboard theater — measuring what is easy to count instead of what moves the relationship) and the ERP Trap (treating the system of record as the strategy instead of the inbox). The AI-Native Shift angle: AI is only as good as the data readiness underneath it — the unglamorous cleanup is the value work, not the overhead. Walk the Value Path through the data: which signals actually tell you where a relationship is. Close on the Four Conversations.

The guest

Trisha Merriam
Trisha Merriam
AI Data Readiness & Platform Strategy Consultant

As a RevOps leader for B2B SaaS companies, I specialize in building high-impact, efficient go-to-market systems that align marketing, sales, and customer success.

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