MediaClipAnother Orange Morning

Agents can now run HubSpot, so ask a better question than the cleanup list

11:00

HubSpot's new agent CLI lets Codex, Claude Cowork or Claude Code run HubSpot for you, so the repeating work happens before you get to your desk.

One of HubSpot's own examples is a Monday cleanup list sent to RevOps. Reading it, I wondered why we'd clean anything up first. Why not tell the sales team who to reach out to?

Admins: don't work for the CRM. Work for your sales team. Work for your agent.

Trisha Merriam said the most successful RevOps teams “will be the ones that routinely ask questions about their data,” and now you don't even have to keep asking. My hope is we start asking better questions than our old KPIs.

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Where this came from

Another Orange Morning - May 28, 2026

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