Another Orange Morning - Jun 26, 2026

Another Orange Morning is the daily working session where we think out loud about doing more of what you love and less of what you don't. It’s Friday, which means a friend at the table — Casey and Chris welcome back Madelyn Donovan of Basis Inbound for the week’s HubSpot updates seen through a working practitioner’s eyes. Madelyn lives where most of us actually work: email lists and suppression logic, segments, the report you almost built a property for. So this morning is less “here’s the shiny new feature” and more “is this actually the right way to do it, or just the fast way.” We pick up the HubSpot-horoscope thread Madelyn’s been building, run the week’s releases, and keep coming back to the same value-first question underneath all of it — valuable, or just busy? We name the Complexity Traps hiding in a HubSpot practitioner’s week, the tech debt that piles up one property and one report at a time, and the Value Path move of meeting a client exactly where they are instead of where the tooling wishes they were. Bring your stuck point; on a Friday with a friend, the best segment is wherever the three of us have to work it out live.