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The Value Path

The Value Path is a comprehensive methodology series exploring the 8-stage customer progression framework—from Audience through Champion—that replaces

The Value Path is a comprehensive methodology series exploring the 8-stage customer progression framework—from Audience through Champion—that replaces traditional funnel thinking with natural human behavior recognition.

Episodes

The Value Path May 7, 2026

The Value Creator Stage: What the Work Actually Looks Like

The Apr 16 episode framed the moment of crossing into Value Creator: potential trust becomes kinetic, or it doesnt. The work of Stages 1-4 either pays off in…

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The Value Path April 9, 2026

The Value Path - Apr 9, 2026

Every HubSpot portal has the same problem hiding in plain sight: the data that tells you whether a deal will close is scattered across properties,…

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The Value Path March 26, 2026

Deal Tags: Building Buyer-Centric Intelligence in HubSpot

Ask a revenue team what they know about a deal, and they will describe their own pipeline. The stage. The probability. The expected close date. The source.…

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The Value Path February 18, 2026

The Value Path - Feb 18, 2026

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The Value Path January 21, 2026

The Value Path - Jan 21, 2026

Recording from live stream on 1/21/2026

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The Value Path January 16, 2026

Understanding Your Audience: Why Attention Isn't Intent

You downloaded a guide. Now you're a "lead." Within minutes: email from an SDR. Phone call. "I'd love to schedule 15 minutes to discuss your needs." You…

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The Value Path November 27, 2025

The Value Path with Joshua Oakes Ep. 2: Uncovering the Path to Value

Episode 2 of The Value Path series with Joshua Oakes. The tools and framework you need to reveal the Path to Value.

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The Value Path November 14, 2025

The Value Path with Joshua Oakes Ep. 1: Why Customer Journey Mapping Fails

The Value Path with Joshua Oakes Ep. 1: Why Customer Journey Mapping Fails

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The next step

That's the show. Here is how you do the work yourself.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersComing soon
  3. Teach the next personthe Academy