The Academy isn't a library of recordings to get through alone. The hero is whatever is live next — a cohort, the next session, the weekly clinic — because that's where learning actually happens: building a real artifact, in the open, with people on the same path.
Live and recent
What's live, what's next
The hero here is the live thing — a cohort when one is open, the next show or session otherwise, and the weekly clinic always. You learn by building, in the room, with people on the same path.
Latest to learn from
Value-First AI DailyOctober 22, 2026
Nico Lafakis finally gets the stage and shows the exploded-view diagrams he builds with Claude: a deal process drawn as an engine, HubSpot's lifecycle drawn as a pipe, and a Value Path flywheel built during the show.…
Always on
Office Hours runs every week as the live build clinic — bring whatever you are building, get unstuck in the room, and watch someone else get unstuck too. No cohort required; it is always open.
How it works
Every path here runs the same motion. You start from media that proves the work is real. You build a concrete artifact — usually a working agent on valuefirstagent.com. And you do it live: in a cohort with a defined start, or in the weekly build clinic where you bring your work to the room and get unstuck.
The live thing is not a bonus on top of a course. It is the course. The recordings are the on-ramp; the room is where you learn. This is what we mean by “build.”
The flagship paths
Pick where you are. Each path leads with the artifact you'll walk away with, runs on a live cadence, and hands you off to valuefirstagent.com to make the build real.
You build
A HubSpot portal configured as a Customer Value Platform — Contact, Company, and Deal/Order objects set up to express the Four Unified Views, with the Value Path stage as a real…
Join the live clinicYou build
Your own relationships mapped onto the eight Value Path stages — Audience through Champion — with the Value Path stage set as a real property on Contact in HubSpot, plus a working…
Join the live clinicYou build
A methodology-coach agent on valuefirstagent.com configured with the Five Core Beliefs, the 8 Value Path stages, and the Four Conversations — that takes a real relationship and…
Apply — joins the waitlistYou build
A complete object-and-association map for your own business — designed interactively in the data-model simulator, then deployed as real configured HubSpot objects — plus a…
Join the live clinicYou build
A configured Unified Revenue View and Unified Business Context slice in HubSpot — the quote-to-cash chain (Deal -> Order -> Invoice -> Payment) wired and visible — plus a…
Join the live clinicYou build
Your own working AI-native primitive set, built on valuefirstagent.com: a real agent (front-matter-valid, with a wired expertise reference), at least one skill (valid YAML front…
Join the live clinicYou build
A working deployed AI-native stack for your team — the Week-3 POC: real HubSpot CVP configuration, named production agents on valuefirstagent.com running against your real…
Apply — joins the waitlistJoin the next cohort or this week's clinic — whatever is live, that's the next step.
