Your Post-UNBOUND Value Path

One week before UNBOUND, Chris Carolan and Joshua Oakes take the cold "got 15 minutes to talk about your Q4 goals?" message that floods every inbox before a conference and use it to explain what the Value Path is actually for: you cannot personalize for a person whose stage you never bothered to learn. Instead of marching the eight stages in order, they work outward from real moments — the newsletter and the daily show for someone who just wants to keep learning, knowledge-base docs for someone digging past the marketing copy, Office Hours for someone who has said out loud that they need help — and keep insisting none of it maps one to one. The close is the whole argument: all eight stages exist from the buyer's perspective whether or not your business chooses to use them.