The Value Path - Jun 18, 2026
The Value PathYouTube recordingJune 18, 2026
Part 1 of the Advocate stage: why the transactional testimonial ask backfires, and how to equip customers to share realized value organically — beginning internally before it ever…
Part 1 of the Advocate stage: why the transactional testimonial ask backfires, and how to equip customers to share realized value organically — beginning internally before it ever goes public.
Watched it? Now walk your own path.
The episodes are the on-ramp. The next step is mapping your own organization onto the stages, live, with people on the same path.