The Road to UNBOUNDEpisode 2
Reading the Map
- Casey HawkinsHost
- Chris CarolanHost
- George B. ThomasHost
- Rob JonesHost
The crew breaks down the UNBOUND 2026 agenda for the first time on the show — what to make of the session tracks, which keynotes hint at the bigger story, and where attendees should be looking when they map their schedule. Chris, George, Casey, and Rob trade picks and explain why the priorities they each landed on matter heading into Boston.
Moments from this episode
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Chapters
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- 00:02Introductions and the road name changeTopic
- 00:33Back to Boston, crew check-inTopic
- 01:03Cake for breakfast: road trip rulesTopic
- 01:54Unbound 2026 session catalog dropsTopic
- 02:28Kyle Jepson's detour explainedTopic
- 03:22Casey's pick: ICP and segmentation sessionTopic
- 05:40Session format and agenda phase questionsTopic
- 08:42Chris's pick: stopping AI agent hallucinationsTopic
- 10:46How to build your Unbound session strategyTopic
- 13:47George's pick: live HubSpot audit winsTopic
- 18:03Rob's pick: fixing CRM adoption blueprintsTopic
- 20:45Open invitations to speakers and guestsTopic
- 23:18Dax Miller and feeling known over targetedTopic
- 25:13Matthew Ruxton dare and David Meerman Scott storyTopic
- 28:06SEO versus AI search: Dale and the no-SEO titlesTopic
- 32:21Unbound Insiders: the call to join the busTopic
Transcript
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