Deliver Value, Not Leads with Value First: Part 2
Host: Chris Carolan
April 22, 2025
Let’s break our addiction to "more leads" and forcing people through conceptual funnels and stages that fight against human behavior. We've built elaborate systems to capture, score, and process people...and we're seeing diminishing returns as costs rise and effectiveness falls.
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You just watched the work. Now build it.
The next step is doing it yourself — live, with people on the same path.
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