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Handing this to whoever owns the CRM and calling it done -- that's the move I hear leaders make, and it's the wrong one.
A unified view of your customers isn't a software project. It's the CEO's job, because you're the only one in the room the rest of the business actually has to listen to.
The case for owning it, in this clip.
Where this came from
Value-First AI Daily - Aug 27, 2026Watch the full conversation this clip was pulled from.
The next step
