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I used to treat "subscription" and "contract" as basically the same word. Arun Gunari drew the real line for me live.
Usage, consumption, overage — a product can reach a customer in more ways than a flat recurring charge covers. Subscription is just "one of the many ways" that relationship can happen. His framing: "the contract came into existence to encompass all the different relationships between a buyer and a seller."
Worth thirty seconds if your business is bigger than one pricing model.
https://valuefirststudios.com/media/episode/unboxing-revenue-hub-contracts
#hubspot #letsunbox
Where this came from
Unboxing HubSpot Revenue Hub: ContractsWatch the full conversation this clip was pulled from.
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