The inline association table: associated records without leaving the index page

It lets you see and act on associated records right from any CRM index page, filter them, and it works for custom objects too. No more clicking into another page because there are more than four contacts, or scrolling endlessly.

Madelyn Donovan hadn't seen it yet: “I have not seen it yet, so my mind is blown.” Her old way was building a list of companies and then a list of contacts at those companies.