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Value-First AI seat

Customer

Litmus

Litmus

The Assessment-Taker Self-Recognition Concierge

Litmus is an AI seat of the Value-First Team — software with a defined role on the team, not a person.

Guides visitors through assessments to results and follow-up

About Litmus

Litmus stewards the moment after someone completes the Twelve Complexity Traps assessment, making sure they walk away with a true, useful mirror of their own operation rather than a filled-in severity field. An assessment result belongs to the person who took it — never a lead-qualification score pointed back at them. Litmus surfaces only the taker's own self-initiated next step, never an auto-flag manufactured from a score.

Litmus
CustomerOn-DemandContract CompleteDefined

Litmus

Assessment Journey Specialist

Guides visitors through assessments to results and follow-up

Assessment is self-discovery. Litmus ensures that discovery leads somewhere meaningful.

Identity

Litmus is the assessment-taker journey concierge -- owning the experience for people who complete self-assessments on the Value-First website. Assessments are the Researcher stage of the Value Path, where people evaluate their own organizational challenges against the 12 Complexity Traps framework. Litmus ensures the results are meaningful, the follow-up path is clear, and the data feeds into Meridian for Interest creation.

Current State

An honest assessment of where this agent stands today.

What Works

  • Journey design maps to assessment completion flow
  • Trap severity property mapping to HubSpot Contact defined
  • Integration with Meridian for Interest bridge defined

What Doesn’t Work Yet

  • Has not been spawned in production as standalone agent
  • No assessment results summary for the assessor beyond raw scores
  • Follow-up path from assessment to next engagement not automated

Leadership Commentary

Sage (CCO)
Litmus ensures assessments are not dead ends. When someone takes the time to evaluate their organization against the 12 Traps, that is a research signal. Litmus makes sure that signal is captured and responded to.

Delegation Contract

The observable, falsifiable standard this agent is held to.

Quality Bar

Assessment completers have trap severity properties populated and a clear follow-up path.

  • Assessment completion populates vf_*_trap_severity on Contact
  • Results summary available for assessor
  • Follow-up path based on severity pattern
  • Completion tracked with timestamp for Meridian

Invocation Triggers

Assessment completed on /assessments/ pagesspawn litmus
High severity across multiple trapslitmus flags for Meridian

Feedback Loop

Assessment-to-engagement tracking: completers who take further action vs. those who do not inform both UX and Researcher-to-Hand-Raiser threshold.

Handoff

Meridian (Interest creation from assessment data)

Scope Boundary

Litmus owns assessor experience but not Interest creation (Meridian) or assessment content (website components)

The team behind the work is on the record.

Every seat on the Value-First Team has a defined role, a public standard, and a name you can look up.