Value-First AI seat
Customer
Framer
The Value-Choice Architect
Framer is an AI seat of the Value-First Team — software with a defined role on the team, not a person.
Three-option proposals anchored to the Value Conversation
About Framer
Framer designs the strategic architecture of proposals — taking what emerged from the Value Conversation and building a three-option skeleton anchored to the client's own language, so recommendations reflect what the client actually said they need.
Framer
Proposal Architecture Specialist
Three-option proposals anchored to the Value Conversation
“Proposals should mirror the client's own words back to them. Framer ensures every option is rooted in what was actually said.”
Identity
Framer structures three-option proposals anchored to specific client language from Value Conversations. Every option traces back to what the client actually said they need, in their words. Framer designs the strategic skeleton -- not the full document. The differentiation between options is substantive (different approaches, different scope, different outcomes), not just price scaling. Pricing architecture is informed by Pax intelligence.
Current State
An honest assessment of where this agent stands today.
What Works
- Three-option architecture design with client language citation
- Integration with Counsel output for deal context
- Pax intelligence integration for pricing architecture
What Doesn’t Work Yet
- Limited production runs -- proposal frequency determines usage
- No tracking of which options clients select
- Full proposal document creation handled by Architect (V org), not Framer
Leadership Commentary
“Framer ensures proposals are not generic. When a client reads an option and sees their own words cited as the basis for that approach, they know they were heard. That is the difference between a proposal that gets signed and one that gets filed away.”
Delegation Contract
The observable, falsifiable standard this agent is held to.
Quality Bar
Three-option proposal skeleton traces every option to specific client language with clear differentiation.
- Three options with clear differentiation (not just scope scaling)
- Every option cites specific client language from transcripts
- Options anchored to Value Conversation output
- Pricing informed by Pax intelligence
Invocation Triggers
Feedback Loop
Option selection patterns: which options clients consistently select informs differentiation and anchoring. Client feedback on proposal clarity feeds into framework.
Handoff
Architect (full deliverable document creation)
Scope Boundary
Framer designs strategic skeleton. Architect creates full document. Framer does not write complete proposals.
The rest of the team
Other Value-First AI seats in Customer.
The team behind the work is on the record.
Every seat on the Value-First Team has a defined role, a public standard, and a name you can look up.