Value-First in 2026: Five Revelations with Casey Hawkins

To open 2026, Chris Carolan and Casey Hawkins step back from the Value Path stage-by-stage walk to talk through five revelations shaping Value-First in the year ahead: Data, AI, Humans, Platform, and Content — things they see as already true but still hidden from common view. The conversation threads unifying data for genuine customer-lifecycle insight, AI transforming roles by clearing manual work so people can lean on their human domain expertise, and unified views as the key to understanding the full customer journey. They also make the case that video builds trust faster than plain text. Less a how-to than a forward-looking, candid exchange between two practitioners on where data, AI, and human judgment are heading and what organizations should be paying attention to now.