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Value-First Commerce

Value-First Commerce explores business model evolution and commercial strategy—how organizations adapt economic models to changing markets, technologies, and customer expectations.

Value-First Commerce explores business model evolution and commercial strategy—how organizations adapt economic models to changing markets, technologies, and customer expectations. Strategic thinking about commerce transformation.

Episodes

Value-First CommerceJanuary 28, 2026

Value-First Commerce - Jan 28, 2026

Recording from live stream on 1/28/2026

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Value-First CommerceNovember 6, 2025

Value-First Commerce with Bill Barlas - What does Commerce even mean?

HubSpot Commerce Uncovered: The B2B Revenue Tools You Didn't Know Existed

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The next step

That's the show. Here is how you do the work yourself.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy