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Hubsessed Office Hours — Loop Marketing and AEO

Tuesday office hours on Loop Marketing and AEO, with Casey Hawkins and Chris Carolan

Loop Marketing and AEO is the Tuesday lane of Hubsessed Office Hours, hosted side by side by Casey Hawkins and Chris Carolan. Loop Marketing is HubSpot's own name for a marketing motion that keeps going instead of ending at one campaign. AEO, answer engine optimization, is showing up as the actual answer when someone asks an AI assistant or a search engine a question. Bring the campaign, the report, or the question of whether your own content would even turn up when someone asks an AI assistant what you do, and leave with a specific fix for what you brought and a read on whether your content would show up as the answer. It runs every Tuesday, 11:00 to 11:30 AM US Central, opening Tuesday, October 6, 2026. October will be free for any active subscribers.

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This show has its own home.

Hubsessed Office Hours — Loop Marketing and AEO runs its own site at hubsessed.io — the full schedule, the hosts, and how to be part of it live there. Studios is where it connects to the rest of the work.

Visit hubsessed.io

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The next step

That's the show. Here is how you do the work yourself.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy