Host · Hubsessed Office Hours: Reporting and Dashboards
Madelyn Donovan
Founder & Marketing Operations LeadBasis Inbound
I wanted to create a studio that helps leaders uncover root issues, prioritize what really matters, and build systems their people can actually use.
- Episodes hosted
- 19
- Episodes as a guest
- 2
- Show
- 1
Episodes with Madelyn
19 hosted · 2 as a guest
On air with Madelyn
Chris Carolan, Casey Hawkins, Joshua Oakes, George B. Thomas and 2 more
In their words
Zach Hussion · HUSHinbound
I've partnered with Basis Inbound on several marketing projects, and they've consistently delivered high-quality work. From revamping websites on HubSpot CMS to refining content strategy and improving UX, their work has led to better engagement and stronger conversion paths. They know how to align messaging with buyer journeys and have helped us implement smart, scalable campaigns that actually drive inbound leads. They’re proactive, strategic, and always focused on results. If you're looking for a partner who understands inbound marketing and how to make the most of HubSpot, I highly recommend Madelyn and her team.
Jill Bejger-Frederick · Marketing Director · RoadBotics by Michelin
Madelyn was able to create an interactive and engaging content plan around unsexy topics like road assessments and pavement management- no small feat! She easily translated the technical talk from our operations and engineering teams into meaningful insights for our audience, making the entry point for our brand more accessible and improving its reach.
How the work goes
- Clarify
- Uncover what’s working, what’s broken, and what “success” really means for your team. Until the definitions and goals are aligned, nothing else sticks.
- Shape and Build
- We take what you already have — your tools, data, and processes — and shape it into something structured and scalable. Then we lay sustainable foundations that won’t crumble when you grow.
- Enable
- Our goal isn’t to keep you dependent on us. We document, train, and hand off so your team feels confident running the systems we build together.
- Evolve
- Business changes. Teams grow, priorities shift, markets turn. We design with adaptability in mind — and we’re here to help you adjust as things evolve.
Whether we work together for six weeks or six years, we do the kind of work we'd be glad to put our name on the next time you reach out.
More of Madelyn’s work
Shows · 1
Clips · 15
- Seek first to understandHubsessed Office Hours: Reporting and Dashboards · Oct 14, 2026
- Reporting is the one tetherHubsessed Office Hours: Reporting and Dashboards · Oct 14, 2026
- Trust the data, or trust the reportHubsessed Office Hours: Reporting and Dashboards · Oct 14, 2026
and 12 more
- Some people don't know they're visual until they see the chartHubsessed Office Hours: Reporting and Dashboards · Oct 7, 2026
- Any excuse to color code a dashboardHubsessed Office Hours: Reporting and Dashboards · Oct 7, 2026
- A dashboard in my back pocket, or a card on the recordHubsessed Office Hours: Reporting and Dashboards · Oct 7, 2026
- Don't name a report for one dashboardHubsessed Office Hours: Reporting and Dashboards · Oct 7, 2026
- Email Quality Checks: broken links and custom checksMadelyn’s take · Another Orange Morning · Sep 25, 2026
- Nurture Agent: what it's really running onMadelyn’s take · Another Orange Morning · Sep 25, 2026
- Targeted pages: five companies by hand, or at scaleMadelyn’s take · Another Orange Morning · Sep 25, 2026
- Personalized navigation: somebody still has to do the tailoringMadelyn’s take · Another Orange Morning · Sep 11, 2026
- The import workaround we built days too earlyMadelyn’s take · Another Orange Morning · Aug 28, 2026
- The one thing the email editor could never doMadelyn’s take · Another Orange Morning · Aug 28, 2026
- The redesigned marketing email editor: the full discussionMadelyn’s take · Another Orange Morning · Jul 31, 2026
- Recording and transcription settings finally in one placeMadelyn’s take · Another Orange Morning · May 29, 2026
Takes · 8
- Targeted Pages: Personalized Landing Pages at ScaleMarketing Hub · Sep 25, 2026
- Nurture AgentMarketing Hub · Sep 25, 2026
- Rounded Corners and Border Enhancements in Marketing EmailMarketing Hub · Aug 28, 2026
and 5 more
About Madelyn
Founder of Basis Inbound, the marketing-operations studio she started in 2024 after a decade running HubSpot and marketing ops inside B2B and B2G companies. Co-host of Another Orange Morning and a Value-First Collective member.
Working together since July 8, 2024
21 episodes across 28 months.
- July 20241 episodeLet's Build Daily
- May 20263 episodesAnother Orange Morning
- June 20263 episodesAnother Orange Morning
- July 20264 episodesAnother Orange Morning
- August 20263 episodesAnother Orange Morning
- September 20264 episodesAnother Orange Morning, UNBOUND UNBOXED
- October 20263 episodesAnother Orange Morning, Hubsessed Office Hours: Reporting and Dashboards