The Road to UNBOUND - Registration Day: Picking My Sessions Live
Hosts: Chris Carolan, Nico Lafakis
September 1, 2026
Registration opens and Chris builds his UNBOUND schedule live and unplanned — picking, in his own words, "based on the who. And not necessarily the what." Four seats saved through the error messages: George B. Thomas, Marcus Sheridan, Dax Miller, and Nejc "Nates" Skoberne. Nico Lafakis drops in mid-stream, and the hour widens into why registration urgency is manufactured when nobody gets turned away at the door, AEO and Rand Fishkin's answer to the discoverability question, and the agent-built clip pipeline that came back with 300 tagged moments.
Key takeaways
I am focused on picking sessions based on the who. And not necessarily the what, so that this is a good opportunity to continue to build relationships with those humans I appreciate.
when you make it feel like I've got to sign up right now, I'm going to sign up for any session that I think I might go to. Right. So there's always some level of people not not showing up.
And in classic HubSpot fashion, the same advice I get, like because inevitably this is on HubSpot infrastructure, like one way or the other, like refresh the page and don't trust error messages.
Like, how, like, create value, add value, right? Oh, no big deal. No big deal on these three. Like, but you can't hack them. They're not easy. But they're guaranteed.
Why don't we just do that now? Like, why don't we just build it in to the post-production process?
Keep learning
You just watched the work. Now build it.
The next step is doing it yourself — live, with people on the same path.
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