Media Value-First Scoring

Lead Scoring Lab: Building + Using a Lead Score Matrix

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In this demo, Zohray Brennan walked us through how she builds a Lead Score Matrix and then creates actionable lead buckets inside HubSpot (and beyond). Whether you’re looking to clean up your MQLs or turn your lead score into something sales and marketing can both use, this session will show you how

The next step

You just watched the work. Here is how you do it.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersComing soon
  3. Teach the next personthe Academy