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Lead Scoring Lab: Building + Using a Lead Score Matrix
November 10, 2025
In this demo, Zohray Brennan walked us through how she builds a Lead Score Matrix and then creates actionable lead buckets inside HubSpot (and beyond). Whether you’re looking to clean up your MQLs or turn your lead score into something sales and marketing can both use, this session will show you how
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You just watched the work. Now build it.
The next step is doing it yourself — live, with people on the same path.
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One signal-dense note when a new episode lands. No noise.