Media Value-First Scoring

[Lead Score Monday Debate] Should Value Path Replace Lifecycle Stages?

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This episode's issue: HubSpot's lifecycle stages don't match how humans actually buy. Nobody says "I'm a Marketing Qualified Lead." They say "I'm researching options" or "I'm building my business case." When our stage names don't match reality, our scoring breaks. Chris Carolan has been developing a

The next step

You just watched the work. Here is how you do it.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersComing soon
  3. Teach the next personthe Academy