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Let's Build Multi-Touch Attribution in HubSpot with Sarah Lane-Hawn
Host: Chris Carolan
October 21, 2024
In this conversation, Chris Carolan and Sarah Lane-Hawn discuss the intricacies of multi-touch attribution, its importance in marketing operations, and the challenges faced in implementing effective attribution models. They explore the need for clear data integrity, the creation of a Goldilocks attr
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