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Let's Build Multi-Touch Attribution in HubSpot with Sarah Lane-Hawn

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In this conversation, Chris Carolan and Sarah Lane-Hawn discuss the intricacies of multi-touch attribution, its importance in marketing operations, and the challenges faced in implementing effective attribution models. They explore the need for clear data integrity, the creation of a Goldilocks attr

The next step

You just watched the work. Here is how you do it.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersComing soon
  3. Teach the next personthe Academy