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I was talking with my friend George Thomas last week about something our industry doesn't say out loud enough: trust compounds slower than everything else, and it's worth more than everything else.
George is a fixture in the HubSpot ecosystem, the kind of person insiders light up just getting the chance to make content with. Here's why: go look anywhere, and you will not find a version of George that was ever trying to pitch you, sell you, or angle for something. Years of that, and it built trust you cannot shortcut your way to.
Show up giving, consistently, for long enough, and the trust ends up doing the selling for you.
Where this came from
Value-First AI Daily - Aug 24, 2026Watch the full conversation this clip was pulled from.
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