4:06
Published HubSpot forms used to stay live indefinitely - after the campaign ended, after the event filled up, after the offer expired. You can now unpublish them. Oakes calls it a sleeper that solves what teams have been trying to solve with process and reminders, and names the gap it leaves: non-HubSpot forms surfaced in the Forms tool still cannot be set inactive, including a client's nine-year-old form nobody can account for. Casey had been renaming forms "archive" or "legacy" so people knew.
The next step