MediaClipLet's Unbox

What counts as an object in HubSpot

May 29, 2026

1:14

HubSpot has hundreds of objects. Which ones do you actually need to know?

Avi Sankaranarayanan and Britt Danzer of HubSpot walked through it. Objects are "our primary representation of data in HubSpot," and the graph groups them: CRM objects, sales objects, activity objects. Britt added that "one focus that we've had is being able to easily add objects."

A minute and twenty seconds if you want a map of what's in the data model.

https://valuefirststudios.com/media/episode/episode-2026-05-29-lets-unbox-centralized-hubspot-data-model-management

#hubspot #letsunbox

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Where this came from

Let's Unbox: Centralized HubSpot Data Model Management

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