MediaClipLet's Unbox

Data Studio is HubSpot's data playground

February 27, 2026

0:35

What if you could bring outside data into HubSpot without mapping it to your CRM objects first?

Jasmine Sarkhazi of HubSpot, who works on Data Studio, said that's the idea: "it is supposed to be the data playground." Bring data in from your apps, data warehouse or spreadsheets, and "you don't have to think about mapping." Combine it with HubSpot data, enrich it, use AI on it, then decide where it goes: the CRM, automation, segmentation or reports.

Thirty-five seconds on what Data Studio is for.

https://valuefirststudios.com/media/episode/episode-2026-02-27-lets-unbox-hubspot-data-studio-with-jasmine-sarkhazi

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Where this came from

Let's Unbox HubSpot: Data Studio with Jasmine Sarkhazi

Watch the full conversation this clip was pulled from.