A high score can hide a poor fit. Someone can be very engaged and still not be who you can help, and one number won't tell you which.
Melody Cooke, a product manager at HubSpot who works on scoring, explained why the scoring tool now keeps the two apart: "being able to separate those two dimensions." Fit comes from properties, engagement comes from events. Separating them also made room for decay, defined time frames and rolling a company's engagement up from its contacts.
Under two minutes on why one combined score wasn't enough.
https://valuefirststudios.com/media/episode/episode-2026-02-26-lets-unbox-hubspot-lead-customer-health-scoring
#hubspot #letsunbox
Where this came from
Let's Unbox: HubSpot Lead & Customer Health ScoringWatch the full conversation this clip was pulled from.
The next step