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Where to start with a customer health score

February 26, 2026

2:29

Before you build a customer health score, you need to know what actually separates a healthy customer from one at risk.

Raunak Kumar, a product manager at HubSpot who works on health scoring, started there: know your main drivers of retention, like usage, NPS and sentiment. Score the accounts that matter, because "success looks different for each type of account." If you're not sure where to start, there's a template built from customer research, and he also recommends "talking to your CSMs."

Two and a half minutes on where to begin.

https://valuefirststudios.com/media/episode/episode-2026-02-26-lets-unbox-hubspot-lead-customer-health-scoring

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Where this came from

Let's Unbox: HubSpot Lead & Customer Health Scoring

Watch the full conversation this clip was pulled from.