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A scoring model can look complicated until you see it has three layers.
Melody Cooke, a product manager at HubSpot who works on scoring, laid it out for us: "the way to think about a score is you have three layers." The total score, the groups, and the individual rules. Groups keep fit and engagement apart, each out of 100, combined out of 200, and scores can now go negative for the people who need that.
A minute and a half if you're about to build your first scoring model.
https://valuefirststudios.com/media/episode/episode-2026-02-26-lets-unbox-hubspot-lead-customer-health-scoring
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Where this came from
Let's Unbox: HubSpot Lead & Customer Health ScoringWatch the full conversation this clip was pulled from.
The next step