MediaClipLet's Unbox

The signals a rep can open a conversation with

January 29, 2026

1:35

Reaching out is easier when you have a real reason to reach out.

Justin Tsang of HubSpot, who works on intent data, walked through signals that give a rep a way in. Growth, expansion and funding say a company is doing well.

A product launch is where he gets really interested, if you care about "opening the right conversations with that initial outreach." The details come through as event data, so you can drop them into an email template as tokens.

A minute and a half on turning a signal into a first message.

https://valuefirststudios.com/media/episode/episode-2026-01-29-lets-unbox-hubspot-intent-data-with-justin-tsang

#hubspot #letsunbox

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Where this came from

Let's Unbox HubSpot: Intent Data with Justin Tsang

Watch the full conversation this clip was pulled from.

The next step

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