MediaClipLet's Unbox

Map the key roles, not everybody

January 29, 2026

1:48

You don't need every contact at an account on the chart. You need the people who decide.

Daniel Currin of HubSpot, who works on buying groups, said the feedback from teams was "we're not trying to map everybody we're trying to map these key roles." That's where templates came from. Set the roles you need, like legal, a head of IT or a CMO, using the job titles your industry actually uses, and it will still "fuzzy match" to them.

Under two minutes if more than one person signs off on what you sell.

https://valuefirststudios.com/media/episode/episode-2026-01-29-lets-unbox-hubspot-buying-groups-with-daniel-currin

#hubspot #letsunbox

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Where this came from

Let's Unbox HubSpot: Buying Groups with Daniel Currin

Watch the full conversation this clip was pulled from.

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