MediaClipLet's Unbox

Enterprise buying is land and expand

January 29, 2026

2:38

When you sell into a very large business, "it is very rare that you land the first deal."

Daniel Currin of HubSpot, who works on buying groups, said the biggest HubSpot customers told them how it goes: "it's normally that land and expand." A pilot in one region, then the other regions, and maybe a global deal after that. That's why buying groups can be separate, and why the same decision makers can show up in each one.

Under three minutes on how large accounts really get sold.

https://valuefirststudios.com/media/episode/episode-2026-01-29-lets-unbox-hubspot-buying-groups-with-daniel-currin

#hubspot #letsunbox

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Where this came from

Let's Unbox HubSpot: Buying Groups with Daniel Currin

Watch the full conversation this clip was pulled from.

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