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Some of the people who shape a decision don't work at the company you're selling to: an influencer at a parent company, an outside partner, an agency.
Daniel Currin of HubSpot, who works on buying groups, said you can handle that: "we've made it possible so that you can put anybody on the chart." Pull in a contact from outside the group and show how they relate to everyone else. His own candid note: it gets used a lot, but it's "not easy to spot straight away."
About a minute, and a feature you may have walked past.
https://valuefirststudios.com/media/episode/episode-2026-01-29-lets-unbox-hubspot-buying-groups-with-daniel-currin
#hubspot #letsunbox
Where this came from
Let's Unbox HubSpot: Buying Groups with Daniel CurrinWatch the full conversation this clip was pulled from.
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