MediaClipLet's Unbox

Objects tell you now; events tell you what happened

October 21, 2025

3:05

How do you tell whether something in HubSpot is an object or an event?

Maggie Philbin of HubSpot has a rule of thumb: "Anytime you hear a verb is usually what I say. You're probably looking at something that's stored as event data in HubSpot." Objects hold the current state and are meant to change.

Events record moments in time, like a form submission, an email open or a page view. She also explains why marketing events, which are an object, trip people up.

A little over three minutes on telling the two apart.

https://valuefirststudios.com/media/episode/episode-2025-10-21-lets-unbox-hubspot-context-behavior-event-tracking-w-maggie-philbin

#hubspot #letsunbox

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Where this came from

Let's Unbox HubSpot: Context & Behavior Event Tracking w/ Maggie Philbin

Watch the full conversation this clip was pulled from.

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