MediaClipLet's Unbox

HubSpot's CPQ is built to help deals close faster

October 21, 2025

4:02

If your team is small enough that everyone just knows how much they can discount, you may not need a CPQ yet.

Ethan Kopit, a product manager at HubSpot who works on CPQ, said so himself. If you don't want one, "definitely don't buy ours," because "you might just not be the place where you need one yet."

Where it changes is when the team grows and the tribal knowledge stops working. What HubSpot is building toward: "helping the deal close faster is the preeminent goal of the CPQ."

Four minutes on how to tell whether you're there yet.

https://valuefirststudios.com/media/episode/episode-2025-10-21-lets-unbox-hubspot-ai-powered-cpq-w-ethan-kopit-and-bill-barlas

#hubspot #letsunbox

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Where this came from

Let's Unbox HubSpot: AI-Powered CPQ w/ Ethan Kopit and Bill Barlas

Watch the full conversation this clip was pulled from.

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