Where does your customer behavior data live? Jeff Vincent, who works on the data model at HubSpot, says that's the question he most wants answered about event data.
Behavioral events are high volume, which is where Breeze, HubSpot's AI, comes in: "It's hard for us to step back and see the pattern. It's really not hard for Breeze to see the pattern." Custom events can trigger workflows, and he still thinks the system is underutilized. If you keep that data in another tool, he wants to know what the gap is.
A little over a minute on what that data could do inside HubSpot.
https://valuefirststudios.com/media/episode/episode-2025-06-27-lets-unbox-a-hubspot-customer-data-model-with-jeff-vincent
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Where this came from
Let's Unbox A HubSpot Customer Data Model with Jeff VincentWatch the full conversation this clip was pulled from.
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