A record on its own tells you little. The links between records, which contact works at which company, on which deal, are what make it useful.
Jeff Vincent, who works on the data model at HubSpot, calls it this: "associations are incredibly valuable in this world. They provide the contextual glue of how things are connected." He said HubSpot has made inroads, there's still a long way to go, and he asked the people watching what the next version should solve.
Under a minute, and worth it if an association has ever fallen short for you.
https://valuefirststudios.com/media/episode/episode-2025-06-27-lets-unbox-a-hubspot-customer-data-model-with-jeff-vincent
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Where this came from
Let's Unbox A HubSpot Customer Data Model with Jeff VincentWatch the full conversation this clip was pulled from.
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