MediaClipThe Value Path

The Cold Open: the champion the company can't say yes to

July 9, 2026

4:39

A scripted cold open. Chris plays a customer so excited he offers, unprompted, to build a webinar. Joshua plays the company rep who can only "submit that form" and "throw that idea over the wall." Framework attribution: Joshua Oakes / Who First.

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Where this came from

The Value Path - Jul 9, 2026

Watch the full conversation this clip was pulled from.

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

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  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
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