MediaClipThe Value Path

The lowest lift, highest impact moment in marketing

July 9, 2026

0:23

"Meanwhile, it has the lowest lift, maybe the highest impact marketing activity that anybody can engage in at that moment, right?" — the paradox of the Champion stage.

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Where this came from

The Value Path - Jul 9, 2026

Watch the full conversation this clip was pulled from.

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy