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How a piece of feedback became a session

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Every year HubSpot asks for feedback and every year I say the same thing: there aren't enough real customer stories that don't feel like a sales pitch.

This year someone asked if I wanted to turn that into a session. I said sure, fully expecting them to say no.

They came back and offered thirty minutes on a stage.

I was expecting floor three, a small room and a chair.

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