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"For me, this is the real ROI"

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You know, until you said ROI, Casey, I don't think I ever treated HubSpot - the INBOUND slash UNBOUND - as something to calculate ROI for.

For me it's definitely not a good return on investment. It's purely networking and content.

You see all those wild ideas, you hear stuff, you hear people on the hero stages and the actual product managers and in the HubSpot booth, and it gives you so many ideas, both for content and implementations.

That, for me, is the real ROI. I'm not trying to land new customers there. Okay? Really, honestly.