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"Usually they're necessary and soul crushing"

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This will be my first UNBOUND.

I've been to plenty of industry conferences, in other lives and industries and things before. Usually they're necessary and soul crushing. So I'm hoping that that'll be different.

But probably the number one factor this year was Chris's incessant needling last year about come on, come on, aren't you going? Why? Like what? Come on.

I did my best. And yeah, it wasn't in the cards last year, for sure.

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