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Own the app, or depend on the agent?

August 13, 2026

1:20

A question I keep turning over, and I put it to the room this week.

If your HubSpot workflow calls out to an AI agent, you have added a second dependency on top of HubSpot. When that agent's servers have a bad day, your workflow has one too.

So why not spend the tokens once, build the app yourself with the same logic, and own the thing outright?

I do not think there is one right answer, and the responses I got made me think harder about it. But if you are wiring agents into workflows this year, it is worth knowing exactly which dependencies you are signing up for.

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The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy