MediaClipThe Road to UNBOUND

Who is the customer now?

September 23, 2026

1:05
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Where this came from

The Road to UNBOUND - UNBOUND 2026 Reflections: The Road Ended Friday, and the Table Won't Call It Over

Watch the full conversation this clip was pulled from.

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy