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Be the annoying toddler and keep asking why

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Chris and I are both consultants. People come to you and ask, can you build me a red button? Can you do this? Can you do that?

And often if you do that, it doesn't always meet the objective they're hoping it will meet.

So it's kind of just standing still and going backwards. Reverse engineering. Being that annoying toddler and constantly being like, why, but why, but why do you need that, to really understand.

And then building out the platform to meet that objective. You've thought about the process back to front, and you've got the architecture and the reporting in place that is going to actually drive decisions by giving you that insight.

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